Tauquir Zaidi to head DD Network Sales

Zaidi has an experience of more than 17 years in Ad Sales in groups like Star, NDTV and Times Television

BestMediaInfo Bureau | Delhi | September 24, 2014

Doordarshan, the 55-year-old pubcaster, has recently rolled out a full-fledged professional Advertising and Sales team. With an aim to boost advertising revenue by applying newer advertising strategies, Tauquir Zaidi has been appointed to head the Network Sales team. He will be based at Doordarshan's Delhi office.

With an experience of more than 17 years in Ad Sales in groups like Star, NDTV and Times Television, Zaidi will help in developing creative approaches towards sales and customer service for Doordarshan.

Zaidi said of his new role, “Most of us have grown watching DD and the programmes are still fresh in our minds. Serials like Buniyad, Mahabharat, Humlog, Nukkad and so many others are still a cult of this industry. This is the only organisation that believes in 'finite fiction' without falling into the trap of TVTs. Today all GECs start a fiction without planning its end/climax. The length of a serial depends on the ratings it gets, which does no justice to the story. The call of the hour is to put an effective strategy and recruit right team to implement those strategies.”

Zaidi's top priority task is to develop a promotional strategy which shall help the business identify its core target markets thereby setting measurable goals to multiply revenue. He believes that it is vital for the success of the organisation to implement a well-thought-out marketing plan that aims towards growth of the organisation by providing feasible solutions to clients.

“Working with DD is a huge opportunity and I eagerly look forward to this assignment,” he said.

Info@BestMediaInfo.com

Info@BestMediaInfo.com