Ahluwalia will be heading all the 10 news channels under the Zee Media banner as well as DNA and online products. Ashish Pandit will also be CEO heading all other profit centre responsibilities
BestMediaInfo Bureau | Delhi | September 30, 2014
In keeping with Zee Mediaâ€™s growth strategy and future plans, Samir Ahluwalia, Editor, Zee Business, and Acting CEO, has been redesignated as CEO - Content, Zee Media Corporation. Ashish Pandit, who comes in from Digicall Global, will be CEO in charge of all other profit centre responsibilities of Zee Media Corp. Pandit, it is learnt, is joining from tomorrow.
With this elevation, Ahluwalia will be heading all the 10 news channels under the Zee Media banner as well as DNA and online products. His KRAs will be amended accordingly. The objective is to increase stickiness with the viewer-customer and, in turn, increase traction with the advertiser-customer.
Ahluwaliaâ€™s contribution to content will be format neutral and he is expected to contribute to the television channels and also print and digital.Â He will report to Group CEO Bhaskar Das.