The radio station’s horror show, ‘Ek Kahani Aisi Bhi’, is being aired across all its Hindi speaking markets, from Monday to Friday
BestMediaInfo Bureau | Delhi | September 4, 2014
Keeping with its promise of providing new genres of entertainment, 93.5 Red FM, one of India’s largest and most awarded radio network, launched a horror show titled ‘Ek Kahani Aisi Bhi’. The series went on air on September 1, and will be broadcast every Monday to Friday from 9 to 10 PM. The show has been launched across all HSM stations of Red FM in India.
Commenting on the initiative, Nisha Narayanan, COO, Red FM, said, “Today, radio has gradually been evangelised to be a people’s medium. It has become one of the biggest sources of entertainment. We believe in continuous innovation in programming to keep it fresh all the time. Apart from regular music-based shows, we have always introduced new genres to radio. Crime as a genre two years back was a big hit with our listeners. This year, we decided to differentiate and provide another genre which is new to radio. Horror as a genre is extremely popular on television, and we believe will work brilliantly in the audio avatar too. We are sure that listeners will enjoy our new series.”
The series will feature stories on the supernatural phenomenon from haunted places, collected from every nook and corner of the country. Every episode will feature a new story and RJ Praveen will take listeners through the tales in his own engaging style.