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Marketing guru Jack Trout on Radio One

Trout will be heard exclusively on Radio One in India from September 8, 2014. This is the first time Trout will be heard anywhere on Asian radio

BestMediaInfo Bureau | Delhi | September 3, 2014

Jack-Trout Jack Trout

Jack Trout, one of the world’s foremost experts on marketing who defined the theory of ‘positioning’ and ‘marketing warfare’, will be heard exclusively on Radio One in India from September 8, 2014. This is the first time Trout will be heard anywhere on Asian radio.

Radio One has created a special programme called ‘Radio One #Onliners’ which aims to create a momentum of pride in the tribe of #Onliners. These are people who are proud to live an ‘online life’ be it social media, banking, travelling, shopping, real estate, classifieds, events booking, etc. Jack Trout has been roped in by the station to give invaluable advice on online marketing and how paradigms have shifted in the online space.

Highlighting the celeb list further on the programme will be Chetan Bhagat who will talk about online travel and other online exploration. Sonam Kapoor will highlight the joys and addictions of online shopping on the programme which will run for three weeks.

The station has roped in BookMyShow, ITZ Cash, ICICI Lombard, Quick Heal and Commonfloor.com as sponsors.

Vineet Singh Hukmani Vineet Singh Hukmani

“Our audience being a well-profiled, educated audience across all our seven metro cities demands excellent content, and since a very large component of our educated audience is online, this is a great fit for us. We launched a special Facebook page for our #Onliners two weeks ago at https://www.facebook.com/RadioOneONLINERS. Content and contests on the page have received excellent response and we are glad we are able to offer unparalleled radio + digital engagement to our advertisers,” said Vineet Singh Hukmani, MD & CEO, Radio One.

Radio One runs International formats in Mumbai and Delhi. It was the first to launch Bollywood formats in Bangalore and Pune, Hindi Retro formats in Ahmedabad and Kolkata and a 100% Request format in Chennai. “The common factor across our markets is that unlike other stations, we focus on an educated, higher net worth audience and are able to offer excellent engagement versus just ‘reach’ that other networks offer. We will be raising the bar on focused content as we have been doing continuously in the last two years,” added Hukmani.

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