L&K Saatchi wins Emirates' West Asia & Indian Ocean mandate

The agency's Mumbai office will manage the mainline and digital creative services for Emirates for the region and work with the Central Brand Marketing team in Dubai

BestMediaInfo Bureau | Delhi | September 23, 2014

Emirates has assigned its West Asia & Indian Ocean (WA&IO) brand communications mandate to L&K Saatchi & Saatchi following a multi-agency pitch. The agency's Mumbai office will manage the mainline and digital creative services for Emirates for the region and work with the Central Brand Marketing team in Dubai.

Emirates, a global connector of people and places, is the most valuable airline brand worldwide for the third consecutive year, according to The Brand Finance Global 500 report for 2014. Widely acknowledged as one of the most innovative carriers in the industry, with a state-of-the-art Boeing and Airbus fleet and award winning in-flight entertainment system - ice, the Emirates fleet of exclusively wide-bodied aircraft is amongst the youngest in the sky. Flying to more than 140 destinations across six continents, the opportunities for Emirates in the years ahead are very exciting.

Along with its world class service, Emirates has set the benchmark for world class campaigns such as 'Keep Discovering' and 'Hello Tomorrow'.

L&K Saatchi & Saatchi will carry forward the 'Hello Tomorrow' campaign and will create original work for the region along with multimedia campaigns for new routes, networks, products and services.

Anil Nair

“We are absolutely honoured to be chosen by Emirates which has set such high standards for everything that they do. We look forward to working with the Brand Marketing team in Dubai to develop some great work,” said Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi.

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