Conceptualised by L&K Saatchi & Saatchi, the campaign builds the technology credentials of Hero and establishes it as an innovative company
BestMediaInfo Bureau | Mumbai | September 2, 2014
Hero MotoCorpâs new television campaign âZiddâ reiterates its obsession with progress and excellence in technology and highlights the brandâs unwavering spirit and commitment to impact consumersâ lives. L&K Saatchi & Saatchi, through the campaign, builds the companyâs technology credentials and establishes Hero as an innovative company that is ahead of the technology curve.
The minute-long TVC, released on August 9, shows the significance of the spirit of âZiddâ, which is all pervasive at Hero: the nutâs âziddâ to be unshakable, the engineâs âziddâ to amaze the world, the wheelâs âziddâ to shorten distances, the rider who is not deterred by challenges, the engineer who will never give up, and the designer who will design the unthinkable. The campaign aims to establish that Heroâs world doesnât depend on hope, but on âziddâ â an obsession with technology.
Rahul Nangia, Chief Creative Officer, L&K Saatchi & Saatchi, said, âThe challenge was that even though this was meant to be a technology-driven film, it couldn't be cold and futuristic. It had to be a Hero MotoCorp film. It had to have the Hero ethics, which is never emotionless.â
Debarjyo Nandi, Vice-President, L&K Saatchi & Saatchi, added, âIn the midst of technical terms being used by brands across categories to wow consumers, we chose to talk about the human aspect of technology, the people behind the technology and the growth at Hero instead. âZiddâ perfectly captures the spirit of everyone at Hero MotoCorp today.â
Sanjeev Shukla, General Manager and Head - National Marketing, Hero MotoCorp, commented, "This campaign is the manifestationÂ of âziddâ, a spirit deeply integral to Hero. âZiddâ personifies the Hero in each one of us â theÂ relentless pursuit of excellenceÂ and tirelessÂ striving towards perfection.Â âZiddâ is not a new concept, nor is it aÂ newÂ discovery forÂ us;Â it is inherent inÂ every Hero andÂ perpetually keeps our wheels in motion, and ahead of time. For us, thefuture indeed is now."
Agency: L&K Saatchi & Saatchi
Creative team: Rahul Nangia, Ruchika Parab, Pritam Shettigar, Paritosh Lonkar, Shahid Shehzad
Account Management: Debarjyo Nandi, Shazin Motorwala, Harsh Shroff
Production House:Â Crazyfew Films
Director:Â Anupam Mishra
Producer:Â Urfi Kazmi, Viraj Gawas
Agency Films Producer: Vijay Vigamal
Music Director: Dhruv Ghanekar
Sound Engineer: Ishan Naik
Sound Studio: Wah Wah music
Post production: After Studio
Offline Editor: Harshal Thakur
Online Editor: Â Sanjay Patil
Post Production Supervisor: Do It on Post