Krishnan moves in from Cheil Worldwide SW Asia where he was Chief Operating Officer. Previously, he had led WPP's first co-located, integrated set-up for Ford in India, the Blue Hive
BestMediaInfo Bureau | Delhi | September 4, 2014
ZenithOptimedia Group has appointed Hari Krishnan as Managing Director, ZenithOptimedia India. Based out of ZO’s Gurgaon office, he takes charge of ZO's pan-India operations from today. Krishnan moves in from Cheil Worldwide SW Asia where he was Chief Operating Officer.
He has spent over 22 years in advertising agencies like Bates, Ogilvy, Grey and JWT. He has worked across product categories on various brands like Samsung, PepsiCo, Vodafone, Nokia, among others.
Anupriya Acharya, Group CEO, ZO Group, said, "Hari's appointment is in line with our strategic choice of getting diverse talent on board to accelerate our transformation agenda. The market and marketers are fast evolving to keep up with the convergence in the marketplace and the changing, more complex, consumer journeys. We have excellent specialist capabilities across media, research, data and analytics, content, experiential, performance marketing and the like. Hari's rich experience in brands and integrating different verticals will add immense value to our clients and the group that comprises ZenithOptimedia, Performics, Resultrix, Newcast and Ninah."
On his new role, Krishnan said, "This is indeed an exciting opportunity. The consumer journey is ever-evolving and brands are getting challenged on an hourly basis. ZO is right now at a place where the next level of possibility is being invented. Not many agencies take bold steps like this and I am glad to work among people who are embracing new thinking, new perspectives and new ideas."
He had led WPP's first co-located, integrated set-up for Ford in India, the Blue Hive, by bringing together separate teams from JWT, Mindshare and Wunderman Digital. Subsequently, he joined Cheil as COO where he was part of the massive growth and integration journey – from 135 people to a 480-strong team; capability expansion from ATL to Digital, Activation, Visual Merchandising and Retail. He has also worked closely with Lodestar UM to set up a joint Cheil-Lodestar operation.
ZenithOptimedia Group’s client list in India includes Nestle, OLX, Micromax, LVMH Group, Honda, Uninor, Jabong, Yatra, Toshiba, Viber and Fabfurnish. Through Resultrix, they also handle the digital duties on MaxBupa, ICICI Bank, Standard Chartered Bank, Star India, Birla Sun Life Insurance, Tata AIG Life Insurance, Musafir, and Games 24X7, among others.