Happy Creative Services will continue to be its creative agency along with Lowe. The latter was chosen post a multi-agency pitch that went on for two months
BestMediaInfo Bureau | Mumbai | September 23, 2014
Lowe Lintas has bagged the creative duties for online shopping major Flipkart. The business was awarded to Lowe Lintas Bangalore on the back of a multi-agency pitch process that lasted around two months. Lowe Lintas will be Flipkart’s brand partner, along with existing agency Happy Creative Services.
Shoumyan Biswas, Senior Director, Flipkart, said, “Our business landscape is rapidly expanding and our growth rates have been exponential. In this environment we need our brand to also evolve at the same pace. We felt the need to have a more strategic approach to be able to address a wider variety of consumers and markets. With this in mind, we felt that we needed more than one brand partner to be able to deliver on this challenge, with even greater commitment and rigour. We went through a rigorous selection process and are thrilled to announce that Lowe Lintas, with their strong planning rigour completing their creative abilities as shown across the brands they’ve built in the past, has emerged as the frontrunner.”
“Happy Creative Services has been an integral part of Flipkart’s iconic journey and will continue to do so. We are extremely delighted with their role in bringing the brand to where it is today. Going forward, both the agencies will be sharing Flipkart’s creative duties,” he added.
On bagging the business, Joseph George, CEO, Lowe Lintas + Partners, said, “We are privileged to be chosen as Flipkart’s partner in this epic journey, going forward. The e-commerce game of today is akin to the cola wars of yesteryear. The challenges, the excitement and the sheer opportunities that lie ahead of us in this category are both daunting and mouth-watering.”
GV Krishnan, Executive Director, Lowe Lintas Bangalore, said, “We’re excited to have won this hard-fought mandate which lasted over eight weeks. I am personally delighted to be partnering with Flipkart to chart out its next journey. We would like to be the agency that creates effective communication for the brand which can break the clutter in this high-decibel category.”
Lowe Lintas has over the past year won the creative mandates for various e-commerce and online businesses such as Bookmyshow.com, OLX.in, Myntra.com, FreeCharge, Bharatmatrimony.com and Starsports.com.