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DDB Mudra North wins Shri Lal Mahal Group’s creative duty

The group is one of India’s biggest exporters of Basmati Indian rice. The account was won in a multi-agency pitch

BestMediaInfo Bureau | Delhi | September 23, 2014


Post a multi-agency pitch, DDB Mudra North has been entrusted with the creative mandate of Shri Lal Mahal Group. With a legacy spanning over a century, Shri Lal Mahal Group is one of the largest exporters of Basmati and non-Basmati rice from India.

Shri Lal Mahal Group holds the credit of being the first exporter to have exported 5,000 tonnes of Basmati rice for the first time from India to Europe, in 1978.

The group also processes and sells pulses, tea, spices, soyabean and sugar. Other prominent products of the group are detergents, cement, steel scrap, iron ore, timber, bauxite, diamond and gold.

Dev Garg, Director & Uday Nayak, Business Head – Domestic Market of Shri Lal Mahal Group, said, “Shri Lal Mahal Group of Companies was established in 1907. From its modest beginnings as a small business house, it has grown into a large multinational conglomerate with a steadily rising annual turnover. Shri Lal Mahal is a Star Trading House and one of the biggest exporters of rice from India, exporting Basmati rice to Europe, USA, Canada, Australia, South East Asia and the Middle East. Our need of the hour is a complete revamp of the brand in order to further strengthen our presence in both national and international markets. In this interesting phase of our brand journey we needed a partner to deliver not just creative excellence but business solutions to us. In DDB Mudra, we've found that able partner.”

Vandana Das Vandana Das

Vandana Das, President, DDB Mudra North, said, “It’s a delight to be partnering Shri Lal Mahal, a client with a rich legacy. We look forward to partnering them into taking this brand on a growth path with a communication package that would be much noticed.”

Sambit Mohanty Sambit Mohanty

Sambit Mohanty, Creative Head, DDB Mudra North, added, "Shri Lal Mahal is a brand with a heritage of more than a century, and it feels great that they have reposed confidence in us for the road ahead. Indeed it's a big responsibility and we look forward to creating some really memorable communication."

DDB Mudra North’s client roster includes Dabur, Wrigley, Mother Dairy, India Yamaha, Carrier Midea, Bata, Marico, GPI, Experion and Cisco among others.

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