Advertisment

Bigg Boss Season 8 readies for take off

The show, which will last 90+ days, will kick off on Sunday, September 21 at 9 PM – with 12 inmates. Salman Khan will be the host for the fifth year running

author-image
BestMediaInfo Bureau
New Update
Bigg Boss Season 8 readies for take off

Bigg Boss Season 8 readies for take off

The show, which will last 90+ days, will kick off on Sunday, September 21 at 9 PM – with 12 inmates. Salman Khan will be the host for the fifth year running

BestMediaInfo Bureau | Mumbai | September 15, 2014

Bigg-Boss-8-new

Bigg Boss Season 8 is all set to take off. What viewers have in store is a never-before-seen thrilling adventure which promises to be all about bumps, jolts and spilled drinks. Produced by Endemol India, the show starts on September 21, 2014, on Colors, and will air every Monday to Sunday at 9 PM.

This year the show will take off with 12 inmates, newsmakers from all walks of life, who will need to carve their own paths, forge their own connections, accept the quirks of their housemates and survive. Salman Khan will once again host the show with his humour, empathy and raw reactions to the contestants.

Raj Nayak, CEO, Colors, said, “Bigg Boss has grown to become much more than a show; it is now a television phenomenon. With the continued success of the show season after season, we are now looking forward to surpassing audience expectations with an airy-edgy theme. As the show prepares to leave the runway, we hope to transmit incredible entertainment for our viewers straight from up there. It's time for audiences to fasten their seatbelts and get ready for a ride of a lifetime through calm and turbulent weather conditions.”

“As we explore newer avenues, we have made successful partnerships with Snapdeal.com, Oppo Mobiles, Maruti Suzuki, Garnier Men, TVS Motors, Cardekho.com Bisleri Urzza and JK Tyres who'll make the journey of the passengers all the more pleasurable,” Nayak added.

Salman Khan said about hosting the show for the fifth time, “Like always we'll have an incredible range of travellers on board this time. As we fly high, I can only advise the inmate to stay calm and collected as patience, tolerance, tact and trust are the only tools that will control the turbulence. I'll keep a check on their safety and well-being week on week to ensure that their journey is smooth yet not so smooth in this whirlwind voyage.”

Snapdeal.com's Co-Founder & CEO Kunal Bahl said, “The partnership was a strategic decision to reach out to the larger target audience. Bigg Boss is a show which is followed across the country and we wanted to be associated with a name which has a high consumer recall. We are excited to be a part of Bigg Boss Season 8 and hope to build our relationship with Colors going forward.”

Manisha Sharma, Chief Creative Officer of BB8, commented, “The Bigg Boss House is a nation within a nation, with its own language, architecture, mood, and even its own currency – the token that the inmates value even more than the real currency while being trapped. In their quest to traverse the farthest while jostling through the unsettling conditions and without any means to communicate with the outside world, it's their patience and perseverance that will see them through and help them for a perfect landing.”

Deepak Dhar, Managing Director, Endemol India, said, “Endemol's most successful reality format globally, Bigg Boss, has won over viewers across age groups. The audiences revel in the erratic format of Bigg Boss and with every season we reinvent ourselves to make the show as unpredictable and entertaining as ever! We hope that this season's numerous surprises will have everybody glued to their television sets.”

The marketing strategies will revolve around increasing the market penetration and connecting with new consumers. The marketing for BB8 will encompass all the mediums across 200 cities and towns to encourage repeat viewering. For a higher resonance, radio stations across 30 cities will be tapped. For build-up, promotional content will be plugged in across 30 channels and, for a glaring visibility and tune in, an attractive outdoor campaign will don the high walls at strategic locations in key cities.

Viewers can source all the daily milestones via Facebook and Twitter. While Facebook will have a fun Bigg Boss themed app to test the survival strategies of the player, Twitter will leak live information 24x7. The website will have uncensored videos and a 'Khabri' who will blog live updates. There will be an interesting mobile app which will beam the live feed to keep viewers tuned in on the go.

As the 12 housemates embark on this once-in-a-lifetime journey into the unknown for a period of over 90 days, their every move and emotion will be under the constant glare of 82 cameras.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment