Sony Max calling all the 'filmy deewanas' from media agencies

The channel is rolling out the second edition of its dumb charades competition exclusively for media agencies

BestMediaInfo Bureau | Mumbai | August 21, 2014

Sony Max, the premium Hindi movies and special events channel, is launching the second edition of 'No Talkies', calling all the media agencies to showcase their acting prowess. 'No Talkies' is a national-level dumb charades competition exclusively organised for media agencies. The event which will culminate in Mumbai, seeks to find the 'filmy deewana' in media agencies across Mumbai, Delhi and Bengaluru.

Through its annual property, 'No Talkies', Max provides a unique, engaging platform for media agencies to have fun 'Bollywood' style. With the media industry being highly fragmented, people do not have the time to interact and get to know each other. Dumb charades, being a very interactive and entertaining game, brings together media agencies from different cities under one roof, enabling them to get know one another in a fun and informal setting. The channel, which received an overwhelming response for its initiative last year, believes in going beyond movies to captivate its audiences. With the intention of creating a buzz for inviting registrations, Max will be pulling out all stops to amplify the noise around this event.

Vaishali Sharma

Vaishali Sharma, VP, Marketing, Sony Max, said, “With all of us harbouring a love for movies, this unique initiative aims at celebrating our love for Bollywood through the fun and interactive game of dumb charades. We are pleased with the success of our event last year and are bringing back this property for the second time to generate excitement around Hindi movies. After all, who doesn't love a game of dumb charades?”

Online registrations for the event began on August 19. A total of three 'deewanas' can form one team. All the participating teams will be slotted into different groups and they will have to compete against each other over a few exciting rounds of the game. The city rounds of the activity will take place in Bengaluru on September 3, followed by Delhi on September 5 and Mumbai on September 12. The finale is scheduled on September 19, in Mumbai.

Info@BestMediaInfo.com

Info@BestMediaInfo.com