The tool, which helps clients gauge how their creative will look on OOH media, will reduce the amount of errors helping clients to visualise their campaign better
BestMediaInfo Bureau | Mumbai | August 6, 2014
Posterscope, a global out-of-home (OOH) communications group, has launched its new tool, Prism Creative, across Asia Pacific this month. The tool, which helps clients gauge how their creative will look on OOH media, will reduce the amount of errors helping clients to visualise their campaign better.
This tool, now available to Posterscope clients across the region, will visually show if an advert isnât suitable for OOH media with too much text and unsuitable colours or layout errors, and campaigns can be changed before they run. Prism Creative has the facility to switch from day to night visuals, play digital videos and do a distance check of creative.
Haresh Nayak Regional Director, Posterscope Asia Pacific, said, âWe have taken feedback and come up with a tool to bring creative optimisation to clients. Simple, useful tools such as these are instrumental in growing our clients businesses as we grow our own and differentiating ourselves in market place so we have a stronger offering.â
Posterscope, part of Dentsu Aegis Network, has 48 offices around the world, buying over $2.2bn of out-of-home advertising space each year.