LinTeractive names national leadership team

Paul Dueman named Planning head; Gauri Joshi and Sumanta Ganguly join as Creative and Business heads

BestMediaInfo Bureau | Mumbai | August 26, 2014

(L-R) Sumanta Ganguly, Gauri Joshi and Paul Dueman

The wheels were set in motion a few months ago when LinTeractive, fresh from its relaunch exercise, had made its intent clear about mainlining itself as an agency for the digitized world. With a few high-profile business wins and brand successes to its credit, the fast-growing digital division of Lowe Lintas + Partners has taken another major step with the naming of its leadership team.

The three-member leadership team comprising a business, strategy and creative head will drive the digital business for the group and will be supported by the IPG agency Interactive Avenues as its fulfilment partner. The trio includes Paul Dueman, who's been with the agency for some time now, and features two new additions: Gauri Joshi and Sumanta Ganguly. The leadership team will report to Vikas Mehta, CMO, Lowe Lintas + Partners and Country Head, LinTeractive.

Announcing the leadership team, Mehta said, “Just a few months ago, LinTeractive was merely a plan on paper. We set out to build a digital agency that was different on two counts. First, we see ourselves as not just a digital agency, but an 'agency for the digitized world'. And second, our belief that ideas are at their best when they work seamlessly 'on and offline'. Paul has been an excellent partner in driving this approach and we've seen great traction among clients. Both Sumanta and Gauri are exciting additions to the team bringing in serious depth on domain expertise. I am confident that this leadership-trio will step up the gas and further fuel the momentum we're seeing with LinTeractive.”

Paul Dueman has been named Head of Strategic and Engagement Planning. His career spans over 18 years with 14 of them spent in digital marketing and technology development. He has been a part of Lowe Lintas + Partners for nearly five years in two stints. Dueman said, “It continues to be a rewarding experience for me at LinTeractive. The go-to market support of Interactive Avenues gives us a bigger canvas to shape our ideas and deliver far more value. Additionally, the synergized working with teams across the board internally – from PR to Healthcare, Activation and Advertising – makes me feel like a kid in a candy store. It's a digital glut-fest at Lowe Lintas and I'm definitely not on a diet.”

Sumanta Ganguly joins LinTeractive as Senior VP and will be taking on the role of business head. Ganguly's responsibility would include partnering clients to craft out 'digital first' communication strategies and creating a digital roadmap for some of the top brands in the country. Ganguly started out in the digital media business and was involved in setting up and managing dotcom start-ups as ciol.com and ZDNetIndia.com in the early part of his career.

With over 15 years in the business, Ganguly's expertise lies in the areas of direct and loyalty marketing, digital marketing and web data analytics. Prior to joining LinTeractive, Ganguly has worked at M&C Saatchi, RMG Connect-JWT and OgilvyOne. He has handled brands like Royal Challengers Bangalore, Arrow, Britannia NutriChoice, Hutch, Cisco, Legrand, FutureBazaar.com and Castrol to name a few.

Ganguly said, “I am excited to join an agency that has a 'seat at the table' with some of the largest brands in the country. Coupled with creative, planning and content capabilities it is a potent mix to build great partnerships with brands who want to lead in today's social and digital service offering.”

Gauri Joshi joins LinTeractive after being a Hungama old-timer. As Unit Creative Director, Joshi will be heading LinTeractive's creative function providing digitally driven creative solutions. At Hungama Digital Services she was Creative Group Head and also headed the ideation cell of the business. She has worked on brands like Disney, Mahindra, Vaseline, ACC, CEAT creating digital products like websites, games, apps and executing digital campaigns.

Joshi said, "I am delighted to be a part of the team at LinTeractive. As a group, Lowe Lintas + Partners has etched out a truly robust and integrated vision for LinTeractive, which I believe is the best way forward for brands as well as digital on the whole."

Info@BestMediaInfo.com

Info@BestMediaInfo.com