Interbrand unveils Best Indian Brands 2014

The top Indian brand is Tata, followed by Reliance. Two PSUs – SBI and LIC – figure among the top 5 brands

BestMediaInfo Bureau | Mumbai | August 7, 2014

Interbrand India, part of the Omnicom Group, has released the second edition of its Best Indian Brands 2014 league table, the definitive guide to the Top 40 brands in India. The table was unveiled in Mumbai on Tuesday evening.

Keki Dadiseth, Chairman, Omnicom Group India, and Graham Hales, Global CMO, Interbrand, jointly hosted the event which included four speaker sessions. The Best Indian Brands 2014 league table was unveiled by Tanya Dubash, Executive Director and Chief Brand Office for the Godrej Group.

Graham Hales

Graham Hales, Global Chief Marketing Officer, Interbrand, said, “With an impressive growth rate of 14 per cent across the brands in the table, we can see that investing in brands is a good opportunity for Indian business. Indian business may have been slow to start the process of creating really strong brands, but the opportunity is now evident and in its own right that should feed the impetus to create stronger brands.”

Ashish Mishra

Ashish Mishra, Managing Director, Interbrand India, said, “Not just Indian but very few Asian companies have managed to build valuable international brands. In my mind, it has to do with a prevalent business belief that brand is a cost, rather than a strategic and long-term investment. Here businesses clearly lead the brand and are not led by it, with the brand mostly relegated to being an expression tool. As a leading brand consultant in the region, I see the need to continue to educate senior managers, about brands being an asset that requires long-term management and planning. If Indian companies begin to change their brand mindset, the opportunities are limitless. And there can't be a stronger motivation for us than to act as a bridge of sorts in the Indian corporate world with the two league tables we bring to the market – Best Indian Brands and Best Global Brands.”

Interbrand's brand valuation methodology is considered most comprehensive and covers the key areas of financial analysis, role of brand index and brand strength scores. It was the first to introduce Brand Valuation concept and is one of the only two ISO certified methods in the world of valuing brands. Beyond resulting in a numeric value, the Brand Value perspective brings an appreciation of where and how Brand and Business Value could be created.

The Top 40 brands:

*NA – New Entrant

To view the full report, click here: http://www.interbrand.com/en/best-global-brands/region-country/best-indian-brands-2014.aspx

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