Imagica shows monsoon fun in its new camapgin

Created by Vishal Punjabi from 'The Wedding Filmer', the film showcases families enjoying the rainy days at Imagica

BestMediaInfo Bureau | Mumbai | August 8, 2014

Click on the image to watch the TVC.

Mumbai's theme park - Adlabs Imagica has just released a campaign to invite people this monsoon. Created by Vishal Punjabi from 'The Wedding Filmer', the film showcases families enjoying the rainy days at Imagica, where there is something for everyone.

Harjeet Chhabra, Chief Marketing Officer, Adlabs Entertainment, said, "We wanted to explore the joyous emotions associated with the monsoon and also give people a reason to step out of their homes with their loved ones to enjoy the Masti ki Baarish at Imagica. 'The Wedding Filmer' was the perfect choice for this as they know how to bring the emotions alive on screen.”

The TVC opens with a car stopping at Imagica from where a family comes out. A beautiful background song tells us that they have come to visit the home in the clouds. It shows kids running towards a huge ship and an elderly couple enjoying the food there. As the lyrics talk about flying, an aerial shot shows the whole theme park. Then it shows families and friends all enjoying a rain soaked dance at the park as the old Imagica jingle plays with a new tune. It ends with a voice-over inviting people to Imagica where they can get drenched in the 'Masti ki Barish'.

Vishal Punjabi from 'The Wedding Filmer' said, "No matter how much we all love what we do, the routine always makes life a little mundane. What better to step out of it and step into a world of magic, fairy tales, cartoons, everything that fascinated us as kids and terrifies us now? Including the rain! So we took that trip to our childhood and captured it the best we could... With our family and friends and this is the result"

“Monsoons in the mountains are a magical time. It's lush, green and dreamy! Now imagine whizzing through the skies, dancing in the rain and spending that precious weekend with your family like an awestruck child again. That's the emotion we were after with this film for the colourful wonderland that is Imagica,” felt Zara Chowdhary, Producer, The Wedding Filmer.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Adlabs Imagica

Production House: The Wedding Filmer

Music Director: Sanjeev Wadhwani

Lyricist: Manoj Yadav

Info@BestMediaInfo.com

Info@BestMediaInfo.com