Hungama's Rasika Bamba joins Quasar

Besides being Regional Head - North & East, she will also head the media practice

BestMediaInfo Bureau | Delhi | August 12, 2014

Rasika Bamba

Full service digital agency, Quasar, part of WPP Group, has announced the appointment of Rasika Bamba as the new Regional Head, North & East. She will be in charge of scaling up new business initiatives, strengthen existing relationships in the region, and additionally be responsible for the media practice at Quasar.

Bamba will report to Gaurav Nabh, Business Head, Quasar, and will be based in New Delhi.

With over 10 years of digital experience, Bamba joins the Quasar team from Hungama Digital Services (HDS) where she was heading business development and servicing, defining the digital roadmap for several key clients at the agency. She spearheaded client relationships like Hindustan Unilever, Microsoft, Mahindra, ACC, SBI MF and was also in charge of the media practice. Prior to Hungama, she has been associated with brands like Yahoo India, Affle and Afaqs.

Nabh said, “Rasika is a thorough digital professional, with experience across various industries. Over the years she has handled some tough clients and mastered her skills in managing tough situations. With her a deep understanding of the medium, she has been instrumental in convincing brands to venture into the digital medium. We look forward to Rasika's invaluable inputs as she leads our client relationships and grows our specialised media practice.”

Bamba said of her new role, “I am excited to come on board to lead the business and build the media practice at Quasar. Given the growth path the company has chalked out for the next 18 to 24 months, this is a great opportunity for us to deliver true value to our existing clients and bring on new ones to our roster.”

Bamba brings to the table a vast domain knowledge, a keen understanding of integrated media requirements and enjoys working with various facets of digital media to ensure thorough execution of the core business strategy to deliver results.

Info@BestMediaInfo.com