Endemol appoints Ashok Vidyasagar to head Southern business

As Senior Vice-president, he will focus on scripted business opportunities in addition to exploiting the non-scripted catalog of Endemol in the four southern languages

BestMediaInfo Bureau | Delhi | August 5, 2014

Ashok Vidyasagar

Endemol India has announced the appointment of Ashok Vidyasagar as Senior VP. Vidyasagar will lead operations of the entire South India business including shows like Bigg Boss. He will be responsible for focusing on scripted business opportunities in addition to exploiting the non-scripted catalog of Endemol in the four southern languages – Tamil, Telugu, Kannada and Malayalam. Based out of Chennai, Vidyasagar will report to Abhishek Rege, COO – Television, Endemol India.

With more than 24 years' experience in brand management, Vidyasagar has through his career steered several global and local brands. He has extensive marketing and communications experience in FMCG, technology, industrial manufacturing with a balanced mix of strategic account planning and operations management. He has also worked for 4.5 years in Media & Entertainment industry and television programming.

Prior to joining Endemol, he was instrumental in setting up Big Synergy Media, South Operations, as Business Director. Vidyasagar has previously headed Enfatico (Dell's global communications company), as Country Lead for three years. He has also served as Senior VP and General Manager,  Bates, and Group Business Director and General Manager, Mudra Communications.

Abhishek Rege

Rege said, “Regional markets, especially the southern markets, are fast-growing verticals for Endemol India. We have always been focused on building regional franchises of our global shows especially in the south. In the past too we have seen great success with 'Deal or No Deal' in Tamil, Telugu, Kannada and Malayalam and now most recently, 'Bigg Boss Kannada' has been a huge hit. With Ashok leading the southern market, we hope to further expand and build more such ventures.”

“I am excited about my new role at Endemol India. It is one of India's largest TV content companies with presence in television, film and digital content, and has in a short time, taken great strides in the South market. I look forward to building their business down south and establishing new ventures while growing and driving forward existing business. Branded content and branded engagement in TV is huge business. I would like to leverage my brand experience and work on content strategies for brands and channels in the south. With the increasing percentage of ad spends of national brands in the south, the possibilities are huge for branded engagement and content,” said Vidyasagar.

Info@BestMediaInfo.com

Info@BestMediaInfo.com