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Dish TV appoints MEC as media partner

The relationship will be managed by the agency's Gurgaon office

BestMediaInfo Bureau | Delhi | August 25, 2014

dishtv-zee-associateDish TV, with 16 million plus subscribers, has appointed MEC India for its media duties. The relationship will be managed by the agency's Gurgaon office.

Dish TV was the first player to enter the Direct-To-Home (DTH) space in India. With Phase 3 & 4 of digitalisation on the anvil, the brand is planning for significant growth acquisition volumes as well as retention initiatives. The brand now has multiple products and offerings, especially for technology savvy users, a strong HD content basket, Dish Oonline for streaming on mobile devices and so on. The coming months are full of action and challenges both in terms of festivals and events and sporting actions.

The consumer today can easily access communication from different touch-points and screens. So, the integration of digital and mainline for coherent communication experience across screens has become inevitable.

Dish TV has decided to consolidate its ATL and digital business for a more uniform and seamless experience for its consumers, across media. Given MEC India’s vast experience in the domain, both the ATL and Digital business have been handed over to them.

Anjali Malhotra, EVP – Marketing, Dish TV, said, “We pride ourselves in being Asia’s largest DTH company which understands the dynamics of the new age consumer and his needs. We have not only provided innovative product solutions and finest services to our consumers, but built smart go-to market strategies and communication plans. Agency change is a manifestation of this philosophy. We are excited to work with MEC India and believe that the group will help us communicate more strategically and efficiently in this rapidly evolving marketplace.”

T Gangadhar T Gangadhar

T Gangadhar, Managing Director, MEC India, said; “We are delighted with this win. We look forward to our partnership with Dish TV in their quest for disproportionate share of the digitisation opportunity. We are particularly excited about leveraging the power of data for smart, business-oriented solutions."

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