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Cheil only Asian agency in 2014 YouTube Ads Leaderboard

The Gold was won by Wieden + Kennedy; Silver went Saatchi & Saatchi; and the Bronze was shared by Cheil, droga5 and TBWA. Cheil won for the ‘Galaxy 11: The Training’ campaign for Samsung

BestMediaInfo Bureau | Delhi | August 20, 2014


Cheil is the only Asian agency on the YouTube Ads Leaderboard winners' list. The Gold was won by Wieden + Kennedy; Silver went Saatchi & Saatchi; and the Bronze was shared by Cheil, droga5 and TBWA.

The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched). Moon-kyo Lee, Cheil's Creative Director who did the ‘Galaxy 11: The Training’ campaign for Samsung, commented, “Unlike most other campaigns using top notch footballers, the Galaxy 11 campaign has created a new entertainment experience based on sci-fi imagination, a football showdown against aliens. The Galaxy 11 Training Video allows fans to watch the heroic players’ rigorous drill to save the planet, as well as to learn the features of Galaxy S5, a secret weapon to further upgrade their skills and powers.”

W+K got 12 appearances for its Gold:

Old Spice: Mom Song Jan 2014, Ranked #4

P&G: Thank You, Mom Jan 2014, Ranked #3

Coca-Cola: America is Beautiful Feb 2014, Ranked #3

Maserati: Strike Feb 2014, Ranked #1

Old Spice: Get Shaved in the Face Mar 2014, Ranked #3

Travel Oregon: 7 Wonders of Oregon Mar 2014, Ranked #10

Nike Football: Risk Everything Apr 2014, Ranked #6

Nike Football: Winner Stays Apr 2014, Ranked #1

Nike Football: The Last Game Jun 2014, Ranked #1

Jordan: RE2PECT Jul 2014, Ranked #2

Old Spice: Soccer Jul 2014, Ranked #8

Heineken USA: Neil Patrick Harris Jul 2014, Ranked #10

Saatchi & Saatchi got 4 appearances for its Silver:

Cheerios: Gracie Jan 2014, Ranked #10

Duracell: Trust Your Power Jan 2014, Ranked #2

Buzzfeed Yellow: 9 Baby Tips Mar 2014, Ranked #9

Lexus International: STROBE Jul 2014, Ranked #9

Cheil got 3 appearances:

Samsung Mobile: The Training May 2014, Ranked #1

Samsung Mobile: The Match Pt. 2 Jul 2014, Ranked #1

Samsung Mobile: Multitasking Jul 2014, Ranked #3

Droga5 got 3 appearances

Newcastle: Behind the Scenes Jan 2014, Ranked #8

Honey Maid: Love Apr 2014, Ranked #8

Newcastle: If We Won Jun 2014, Ranked #6

TBWA got 3 appearances:

adidas Football: The Dream May 2014, Ranked #2

adidas Football: House Match Jun 2014, Ranked #3

Johnson & Johnson: Distinctly Dad Jun 2014, Ranked #8

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