Antony Rajkumar joins Leo Burnett Delhi as Planning Head

Rajkumar moves from JWT where he was VP and Strategy Planning Director since 2011. He was part of the WPP Blue Hive leadership team on Ford Motor Company

BestMediaInfo Bureau | Mumbai | August 25, 2014

Antony Rajkumar

Antony Rajkumar has been appointed as Planning Head at Leo Burnett Delhi. Stationed at the agency's Delhi office, Rajkumar will work closely with Rajeev Sharma, National Brand Planning Head, to lead strategic planning and brand management.

Sharma said, “Antony will be a key contributor towards taking our HumanKind philosophy forward. His track record of providing outstanding business solutions to brands, over a career of over 18 years, speaks for itself. I am looking forward to his rich and varied experience in consulting, research, integrated communications, content marketing and brand storytelling in providing strategic depth to our client's businesses.”

Rajkumar moves from JWT where he was VP and Strategy Planning Director since 2011. During his tenure there, he was part of the WPP Blue Hive leadership team on the Ford Motor Company relationship for the region. In January 2004, he began his career in planning with Maa Communications Bozell.  He joined as Branch Manager and was soon promoted to VP – Strategy & Planning. From there he moved to Equitor Management Consulting as Regional Director before moving to JWT in 2011.

Samir Gangahar

Samir Gangahar, Executive Director, Leo Burnett Delhi, added, “I am delighted to have Antony on board. As a genuinely integrated thinker I see him adding tremendous value to our clients' businesses and the agency itself. Channelling this ability to create a compelling purpose and relevant participation platforms for our portfolio of brands will help us become an even stronger HumanKind agency.”

Rajkumar said about his new role, “My conversation with Leo Burnett helped me see a very young agency keen and ready to lead the evolution that our industry is going through. I'm excited to be part of this plan in taking Leo Burnett even further and higher, which is why I'm here. Planning's focus here is in finding purpose for products and participation from people to engage with that purpose. Humankind, the agency's global philosophy and approach, which I personally connect with, provides a great context to doing that. The simple metric to measure this would be the impact of our work on our client's business results. And the work I am referring to is not restricted to a 30-seconder and a full-page print.”

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