TRAI tariff order for commercial subscribers
With this, the distribution of TV services to the commercial subscribers would be streamlined and the services would be available to them at competitive rates
BestMediaInfo Bureau | Delhi | July 17, 2014
After carrying out a de novo exercise, TRAI has notified the Tariff Order (Amendment) pertaining to commercial subscribers who subscribe to cable TV services.
The salient features of this tariff order are:
- The commercial establishments who do not specifically charge their clients/guests on account of providing/showing television programmes, and offer such services as part of amenities, are to be treated like ordinary subscribers, wherein the charges would be on per television basis.
- In cases where commercial establishments specifically charge its clients/guests on account of providing/ showing television programmes, the tariff would be as mutually agreed between the broadcaster and the commercial subscriber.
- In all cases the commercial subscriber to obtain television services, only from a distribution platform operator (MSO/DTH Operator/ Cable Operator/ IPTV Operator/ HITS Operator)
This Tariff Order (Amendment) has been brought out as per the directions of the Supreme Court. It is expected that with the coming into force of these changes in the regulatory framework, the distribution of TV services to commercial subscribers would be streamlined and the services would be available to them at competitive rates. It is also envisaged that it would balance the interests of all the stakeholders in the value chain and bring in corporate transparency in the business transactions.