Sunfeast Marie Light Oats 'lights up' your life

The new campaign by FCB Ulka presents the relaunched Marie Lights Oats

BestMediaInfo Bureau | Mumbai | July 15, 2014

Click on the image to watch the TVC.

ITC has relaunched it Sunfeast Marie Light Oats with a new packaging. Marking the relaunch, FCB Ulka has created an animated campaign for TV.

Dharmesh Shah, Creative Director, FCB Ulka, Bangalore, said, “The TVC interestingly showcases the coming together of oats, wheat and added fibre, thus adding lightness to life. The TVC also portrays the protagonist as being 'light' in attitude”.

The campaign focuses on the healthy ingredients of the biscuits and shows the health benefits of it. By including dance in the video, they manage to show the light feeling one gets from eating the biscuits which does not make one feel heavy.

The TVC opens with a pack of Sunfeast Marie Light Oats being opened. From this, a graphic 'wheat' comes out. From the writing, a figurine comes out dancing. Another graphic – Oats - appears next from where another dancing figurine appears. They dance together while a graphic 'More Fibre' appears in the background. The TVC then explains that the new Sunfeast Marie Light Oats comes with more oats, more wheat and more fibre. It finally ends with the voiceover announcing: 'Sunfeast Marie Light Oats. Eat Light Oats, Live Light Oats'.

The campaign will be extended to print, outdoor and point of sale as well.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Sunfeast Marie Light

Agency: FCB Ulka, Bangalore

Creative Team: Dharmesh Shah, Rama Krishnan

Servicing Team: Vignesh Babu, Tanushree & Priyank

Agency Producers: Alpa Jobalia, Sukrith Rao

Director: Raj Tambakku

Production House: Tobacco Films

Info@BestMediaInfo.com

Info@BestMediaInfo.com