Advertisment

Now, get TAM data on your mobile

TAM Media Research launches mobile app to provide quick and easy access to topline weekly TV viewership data. The mobile app has been designed for TAM subscribers using iPhone, Android and BlackBerry

author-image
BestMediaInfo Bureau
New Update
Now, get TAM data on your mobile

Now, get TAM data on your mobile

TAM Media Research launches mobile app to provide quick and easy access to topline weekly TV viewership data. The mobile app has been designed for TAM subscribers using iPhone, Android and BlackBerry 

BestMediaInfo Bureau | Mumbai | July 23, 2014

tam-mobile-app

The Indian television broadcast and advertising industry is all set to get empowered with easier access of TV Viewership data and quicker decision making. TAM Media Research, servicing the industry for the last 15 years, has announced the launch of the first ever mobile app called 'TAM India' to provide quick and easy access of weekly topline TAM data to its subscribers across Advertiser, Media Agency and TV Broadcaster categories.

The mobile app has been exclusively designed for TAM subscribers using iPhone, Android and BlackBerry and, therefore, is available for download on App Store, Google Play and Blackberry World. Subscribers can also get the download link by visiting the TAM website, www.tamindia.com. The mobile app will be updated every Thursday immediately after the regular release of TAM data to the industry.

With this proactive industry empowering initiative, TAM Media Research becomes one of the first movers across the globe to have thought of and executed such an initiative for the industry.

L V Krishnan L V Krishnan

LV Krishnan, CEO, TAM Media Research, said, "Our focus, as always, has been to enrich our customers with actionable insights through credible data. With this first ever unique initiative of launching TAM India Mobile App, we have fortified our service commitment to the industry with anytime anywhere access to data and quicker decision making process for clients. I am especially excited about the different ways in which this mobile app will be of value to the senior management across Advertiser, Media Agency and TV broadcast organisations.”

TAM India Mobile App will, on a weekly basis, provide a quick snapshot of different TV channel genres, markets, programmes and new promotable. At any given point in time, this app will have data for the latest week as well as the preceding four weeks. The data will be updated every week immediately after the regular industry release of TAM Weekly Data. TAM India Mobile App users will get intimation for the update of the data.

The data that will be available on the app include:

Channel Genre: Overall genre-wise viewership data and 5 weeks' trends for select genres

Markets:  Market-wise viewership data and 5 weeks' trends for select markets

New programme launches:  List of new programmes launched during the latest week on respective channels

New Promotables: List of new programme promotions on respective channels during the latest week

The mobile app also provides a feature to bookmark user's favourite market / genre which will be shown as a first screen from the next update. To know more about the TAM India Mobile App, please visit www.tamindia.com.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment