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Nickelodeon integrates with Colors for first-of-its-kind animated innovation

Nickelodeon's popular characters Motu and Patlu will be seen shaking a leg on the sets of ‘Jhalak Dikhhla Jaa’ on July 6 at 9 PM on Colors

BestMediaInfo Bureau | Mumbai | July 4, 2014

motu-patlu

Nickelodeon and Colors, part of Viacom18, will come together to create the first ever animated integration on television. Nickelodeon's popular characters Motu and Patlu will be seen shaking a leg on the sets of India’s biggest dance reality show ‘Jhalak Dikhhla Jaa’ on July 6 at 9 PM on Colors. Both the channels have come together to create this innovation, where the animated characters will come out of their home, Furfuri Nagar, to partner with the youngest contestant Akshat Singh in an innovative dance act

From comic books to a television show and made-for-TV movies, Nickelodeon has grown the Motu-Patlu franchise by reaching out to kids and parents through innumerable touchpoints. The animated avatar choreographed by Vivek Chachere won the hearts of the judges and celebrity contestants on the show.

Happy about the integration, Manisha Sharma, Weekend Programming Head, Colors, said, “In Jhalak Dikhhla Jaa, we push the envelope in terms of showcasing innovative themes and challenging dance routines. What's wonderful about the integration is that it amalgamates live action and animation beautifully. The creatively thought out fusion act that Akshat and Vaishnavi performed with Motu and Patlu was funny and amusing and will be adored by children and adults alike.”

Nina Elavia Jaipuria Nina Elavia Jaipuria

Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom 18 Media, said, “Motu-Patlu on Jhalak Dikhhla Jaa is a pathbreaking and pioneering partnership where both the brands have come together to offer its audiences something that is unique and extremely entertaining at the same time.”

Anu Sikka, SVP, Programming & Scheduling, Kids Cluster, Viacom 18 Media added, “I have always believed in the strength of our homegrown animated characters, especially because of the amount of flexibility that it allows us. Motu-Patlu on Jhalak Dikhhla Jaa is a perfect example of the magic that can be created through such integrations.”

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