Maxus acquires media mandate for Getit Infomedia
The mandate covers askme.com and askmebazaar.com. The Maxus New Delhi team will manage the account
BestMediaInfo Bureau | Delhi | July 3, 2014
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Maxus, a GroupM agency, has won the media planning duties for askme.com and askmebazaar.com, owned by Getit Infomedia. The Maxus New Delhi team will manage the account.
Getit Infomedia owns a portfolio of brands operating in both online and offline properties, including Askme, Askmebazaar, Free Ads and Yellow Pages.
Askme is being launched as a next generation mobile app for consumption across local search, marketplace, classified and deals. It is platform agnostic and allows consumption across Voice (04444444444, ten times four), Mobile (App n Wap) and online. It has also executed some industry defining product partnerships such as with WeChat.
Manav Sethi, Marketing Head, Getit Infomedia, said, “Our determination to lead the online search, deals, marketplace and classified space with clutter-breaking marketing activities also drives us to ensure we work with the best agency to deliver on this ambition. After careful evaluation, we decided on Maxus as it was able to bring in consumer experience beyond traditional communications.”
V Narayanan, General Manager, Maxus New Delhi, said, “We are thrilled to partner Getit Infomedia. Its brands focus on strategic thinking and smart innovations when it comes to communications solutions. This very much aligns with the Maxus way of working. We look forward to contributing to their success and work towards building the portfolio of brands in a fiercely contested market place.”
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