Instinctif Partners ties up with Bang In The Middle for India operations

Instinctif Partners' India office will be headed by Nabanita Sircar, who has extensive media and public affairs experience

BestMediaInfo Bureau | Delhi | July 22, 2014

Instinctif Partners, a leading international business communications consultancy, has announced that it has established a formal partnership with Bang In The Middle, and has opened an office in the agency's premises.

Bang In The Middle, which provides a range of strategic services to its blue-chip clients, additionally has offices in Kolkata, Kochi and Trivandrum as well as in New York and Chicago.

Instinctif Partners' office in India will be headed by Nabanita Sircar, a Partner with extensive media and public affairs experience, with support from Managing Partner Mark Garraway and Senior Partner Geoff Potter, both of whom know India well and have acted for a wide range of Indian corporates over the last 15 years.

Commenting on the partnership, Richard Nichols, Chief Executive, said, “India is a key market for Instinctif.  We have been doing business there for some time and believe it is now appropriate to cement our presence in the country.  We very much look forward to working alongside our new colleagues at Bang In The Middle and to welcoming them into the Instinctif global partnership as we integrate our respective operations over the coming months.”

Prathap Suthan

Prathap Suthan, Managing Partner, Bang In The Middle, said, “We are delighted to be working with Instinctif Partners who have identified India as a key part of its international network and is committed to a long-term presence in the country. The respective strengths and client relationships of both companies will underpin the successful establishment of Instinctif in India and Bang In The Middle's development internationally.”

Nabanita Sircar, Partner and Head India Operations, commented, “Instinctif Partners has a long-term commitment to India and with Bang In The Middle as partners we look forward to offer a wide range of strategic communication options to businesses. Our international offer would further facilitate business in and out of India.”

Naresh Gupta

Naresh Gupta, Managing Partner, Bang in the Middle, added, “In last two years we have grown significantly as an organisation. We have a remarkable portfolio of brands and services. Instinctif Partners' expertise allows us to offer a more holistic communication approach to brands and corporates. Together we will be able to offer a far wider and holistic suite of services.”

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