The agency will be responsible for all creative communication for both brands, including print, radio, outdoor and BTL
BestMediaInfo Bureau | Mumbai | July 22, 2014
Movies Now and Romedy Now have assigned their creative duties to Famous Innovations. The agency will be responsible for all of the brandsâ€™ communication including print, radio, outdoor and BTL work.
Shantanu Gangane, Marketing Head, English Entertainment Cluster, Times Television Network, said, "We are excited to have Famous on board as brand partners. Their hunger for creative work and innovative thinking make them ideal for an industry as dynamic as ours. In the last few weeks, they have shown us some solid strategic work and we are sure that together we will enable these brands to realize their true potential."
Arjun Sen, Head of Business at Famous, commented, "Movies Now is a truly aspirational brand and Romedy Now has quickly established a very unique space for itself. Different as they are, both these brands are very exciting and we are looking forward to helping them in their journey to fame."
Famous Innovations, erstwhile Strawberryfrog India, also handles Raymond, Mahindra, Lakme Salon, Piramal Realty, Xylys by Titan, Miller High Life, among others.