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Dish TV appoints Sandeep Bajpai as VP, Marketing

Bajpai joins from Tata Docomo where he was Head – Communication & Experience

BestMediaInfo Bureau | Delhi | July 9, 2014

Sandeep BajpaiDish TV has roped in Sandeep Bajpai as its new VP, Marketing. He joins Dish TV from Tata Docomo where he was the Head of Communication & Experience in India. Bajpai will focus on consolidating Dish TV’s strong presence in the market while strengthening the organisational capabilities.

Bajpai brings along with him 14 years of experience in brand development, strategic marketing, consumer reach and analytics in telecom & retail space.

Bajpai has worked as Head of Marketing with Spice Hotspot, a mobility retail chain with a pan India footprint. Prior to joining Spice, he worked at Bharti Airtel as DGM - Brand, where he played a pivotal role in planning and implementing business launch of Telemedia (Consumer Broadband, IPTV & DTH).

Earlier in his career, Bajpai worked with Idea Cellular where he was responsible for implementing advertising & communication campaigns.

On his appointment Bajpai said, “Dish TV has been one of the great success stories in India’s DTH business and has pioneered the democratisation of technology for masses by addressing specific consumer needs with constant innovations. Therefore, it is a great opportunity for me to lead Dish TV into its next phase of growth by consolidating and further strengthening its position in India, and looking at global markets to complete its transition of becoming a Global force to reckon with."

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