Absolut launches design contest for 'India Limited Edition' bottle

The campaign is in partnership with Talenthouse India. The selected design will be incorporated on the 'Absolut India Limited Edition' bottles giving credit to the designer

BestMediaInfo Bureau | Delhi | July 25, 2015

Absolut, the world's most iconic vodka, is giving a lifetime opportunity to India's talented artists and creative minds to design for the first ever 'Absolut India Limited Edition' and be part of the rich creative heritage of Absolut. Launched primarily in Americas and Europe, now India will celebrate its very own Limited Edition for Absolut and join the league of rare limited editions.

The Absolut Limited Editions have predominantly been designed by renowned artists, but with the India edition, Absolut has decided to reach out to various artists and creative minds and to design the 'Absolut India Limited Edition' and become a part of history. The brief is to create an India-themed, India-inspired design and adapt what their representation and love about India into a fresh, creative design.

The campaign is in partnership with Talenthouse India, South-east Asia's leading creative crowdsourcing platform. The selected design will be incorporated on the 'Absolut India Limited Edition' bottles giving credit to the designer.

Kartik Mohindra, Business Head - International Brands, Pernod Ricard India, said, “Absolut has built a strong association with art and creativity in a short span of time in India with its collaborations with leading artists such as Anish Kapoor, Subodh Gupta, Vikram Seth and Bharti Kher. We are confident that with the pool of young talent in our country, we will receive overwhelming response for this campaign.”

Arun Mehra, CEO, Talenthouse India, said, “The market is once again warming up with exciting campaigns and we have developed expertise in product packaging. We admire Absolut's creative bottles representing cities across the globe and are very proud to associate with the brand on its India initiative. Today's youth is bustling with creativity and we are sure that through ABSOLUT's initiative many aspiring Indian artists will get an opportunity to showcase their sparkling talent.”

The last date to submit the designs is August 6, 2014 and the winners will be announced on August 20, 2014. To know more about the contest and participate, log onto https://www.talenthouse.com/i/AbsolutIndia.

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