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Absolut invites designs for limited edition bottle

Partners with Talenthouse India to crowd-source designs for the India limited edition

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BestMediaInfo Bureau
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Absolut invites designs for limited edition bottle

Absolut invites designs for limited edition bottle

Partners with Talenthouse India to crowd-source designs for the India limited edition

BestMediaInfo Bureau | Delhi | July 8, 2014

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Absolut, the world's most iconic vodka, has announced the first ever 'Absolut India Limited Edition'. Absolut limited editions, which till now had primarily been launched in the mature vodka markets in the Americas and Europe, will now be launched in India.

The Absolut limited editions have predominantly been designed by renowned artists, but with the India edition, Absolut has decided to reach out to various artists and creative minds and give them the opportunity to design the Absolut India limited edition and become a part of history.

The brief is to create an India-themed, India-inspired design andadapt what they love about India and what they think represents India into a fresh, creative design. The campaign is in partnership with Talenthouse India, a leading creative crowdsourcing platform. The last date to submit the designs is August 6, 2014 and the winners will be announced on August 20, 2014.

The selected design will be incorporated on the 'Absolut India' limited edition bottles giving credit to the designer. Besides this the winner will also receive an attractive cash prize

Announcing the initiative, Kartik Mohindra, Business Head - International Brands, Pernod Ricard India, said, “Absolut has built a strong association with art and creativity in a very short time in India with it's collaborations with leading artists like Anish Kapoor, Subodh Gupta,Vikram Seth and Bharti Kher. For the Absolut India Limited Edition, we had the option of going ahead with a well known artist, but we believe that there are a lot of creative minds in India and we should give them all an opportunity to design the Absolut India limited edition bottle”

Arun Mehra, CEO, Talenthouse India, said, “The market is once again warming up with exciting campaigns and we have developed expertise in product packaging. We admire Absolut's creative bottles representing cities across the globe and are very proud to associate with the brand on its India initiative. At Talenthouse India, we always encourage creativity and talent through various innovative ways. Today's youth are bustling with creativity and we are sure that through Absolut's initiative many aspiring Indian artists will get an opportunity to showcase their sparkling talent”.

To know more about the contest, log onto https://www.talenthouse.com/i/AbsolutIndia

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