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Aaj Tak adds an animation edge to ‘Singham Returns’

Aaj Tak leverages on the larger than life role of Ajay Devgan in the film for promotion of its popular show ‘Halla Bol’. High quality animations have been used in the series of co-branded promos

BestMediaInfo Bureau | Delhi | July 21, 2014

Singham-Returns Click on the image to watch the Video.

Hindi news channel Aaj Tak has taken movie partnership to the next level with an exclusive tie-up with the upcoming mega movie, ‘Singham Returns’, starring Ajay Devgan and directed by Rohit Shetty.

Aaj Tak leverages on the larger than life role of Ajay Devgan in the film for promotion of its popular show ‘Halla Bol’. High quality animations have been used in the series of co-branded promos that drive the message of ‘Halla Bol’ and encourage people to boldly take on burning issues.

Speaking on the partnership, Shetty said, “It is a great and unique video conceptualised by Aaj Tak and we all are quite happy to see the way it has been created as it will further spread social awareness amongst the people.”

The first video shows the animated character of Singham helping an ambulance get out of traffic to reach the hospital. The video is already running across TV channels and digital platforms of the group. Ajay Devgan has also tweeted about this unique association (‘All of us have a Singham inside us. Watch this video by @AajTak http://youtu.be/gNaOFEAJCX8 @SinghamReturns @teamajaydevgn #JoinSinghamSquad).

Ashish Bagga Ashish Bagga

Ashish Bagga, Group CEO of India Today, said, “Animation is amongst the most expressive forms of communication and I’m glad that with a strong social message hidden behind the initiative, this will be appreciated across classes.”

‘Halla Bol’ runs on weekdays at 6 PM on Aaj Tak and has covered crucial topics of public relevance. The episodes highlight the issues faced by the society and economy while also suggesting on a road map to a lasting solution with recommendations from expert panelists.

The Video:

[youtube]http://www.youtube.com/watch?v=gNaOFEAJCX8[/youtube]

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