Quasar wins digital mandate for Adani Enterprises

The mandate runs across social media strategy and management, search engine optimization, media planning and buying and online reputation management

BestMediaInfo Bureau | Mumbai | June 24, 2014

Adani Enterprises has awarded the digital mandate to Quasar Media after a multi-agency pitch. Quasar has won the digital duties across social media strategy and management, search engine optimization, media planning and buying and online reputation management. The account will be handled by Quasar's Mumbai office.

Commenting on the new win, Gaurav Nabh, Head, Quasar, said, “We are exciting about working with Adani, one of the leading infrastructure company's in India. They have some extremely ambitious plans on the table and we welcome the challenge to partner with them on their journey. We have started 2014 on a very positive note and look forward to some breakthrough work in the coming months.”

The Adani Group is one of India's leading business houses with revenue of about $9.4 billion. Adani is a globally integrated infrastructure player with businesses spanning coal trading, coal mining, oil & gas exploration, ports, multi-modal logistics, power generation & transmission and gas distribution.

The holding company of the group is Adani Enterprises Ltd. ranked among the top 50 Asian companies by Forbes Asia. After creating its mark in India, Adani has expanded its operations to Indonesia and Australia by acquiring coal mines and ports.  Adani is committed to reinvesting in protecting and developing the communities within which it operates and strives by the mantra that 'With success comes responsibility'.

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