iBall has launched its new TVC titled 'iBall Slide - Enjoy the Ride' for its three PC tablets under its iBall Slide performance series, and features brand ambassador Kareena Kapoor. The campaign has been conceptualised by Palasa Creative Place and it mainly showcases the device as a perfect combination of stylish features and terrific performance, ensuring work on the go.
The 25-second commercial opens with Kareena multi-tasking the PC tablet for work, entertainment and networking, thus showing the swiftness of the device. The song 'Slide Enjoy the Ride' plays in the background and lays emphasis on a tablet that keeps up with time. The TVC thus facilitates connecting with today's youth who are always 'on the move'.
Sandeep Bomble
Sandeep Bomble, MD and Chief Creative Director, Palasa Creative Place, said, “The brief on which we worked was to highlight the terrific performance of the new iBall Slide. However, the main challenge for us was that as there are 'n' number of users in the PC tablet segment, how do we stand out from the rest? We knew that having a celebrity alone in the campaign will not help us to grab attention. Therefore, we decided to use the 'red line' to create a difference with other regular PC tablets. Earlier, we had a red button on all our keyboards which helped us stand out from the rest. The new 'red-line' symbolises a mark of terrific performance.”
Sandeep Parasrampuria, Director of iBall, said, “Our latest TVC captures the true essence of the Gen Next who want devices with a multitude of features and the one that fulfils their ever evolving entertainment and socialising needs. The commercial is designed with high-end graphics to bring out terrific performance.”
The TVC will be aired on prominent channels including news, sports and GEC.
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