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Havas Media appoints Josh Gallagher as Regional Strategy Director

Gallagher will be responsible for driving offline and online strategy for the agency’s key clients including AXA, Emirates, LG Electronics and Shangri La Hotels

BestMediaInfo Bureau | Mumbai | June 25, 2014

Josh Gallagher Josh Gallagher

Havas Media Group today announced the appointment of Josh Gallagher as Regional Strategy Director. He will be responsible for driving offline and online strategy for the agency’s key clients including AXA, Emirates, LG Electronics and Shangri La Hotels. India also comes under his purview.

Gallagher will also lead the adoption of the agency’s proprietary planning process Meaningful Connections Planning with an eye to delivering innovative solutions to new and existing clients. An integral part of his mandate is to propel the uptake of Havas Media Group’s Meaningful Brands research, a unique framework that analyses and tracks the connections brands have with our quality of life and well-being.

Gallagher joins the agency with ten years of experience working with international media and digital agencies in Australia. He was most recently with ZenithOptimedia Melbourne, where he worked as a Communications Strategist, driving strategy for Honda, Lion Nathan and Reckitt Benckiser. Prior to this, he spent seven years with Universal McCann Brisbane, where he worked as Client Services and Strategic Director. He has also had a stint at digital agency Kruse Digital.

Based in Singapore, Gallagher will report to SK Biswas, Chief Strategy Officer at Havas Media Group, Asia Pacific.

SK Biswas SK Biswas

Biswas said, “Josh is a very welcome addition to the regional strategy team. He has an unrelenting curiosity for uncovering consumer insights and is a champion of integration. He is one of those rare strategists, who have a hands on and practical experience of working on integrated strategies and expertise in both offline and digital communications planning processes.”

Talking about his role, Gallagher said, “I had heard about Havas Media’s Meaningful Brands vision and found it very compelling. As brands enter the digital age it becomes critical for them to increase their meaningfulness quotient or they face the risk of extinction. The agency’s framework is a very unique roadmap for brands, as they embark on their journey to become meaningful and I feel privileged to have the opportunity to support this vision.”

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