Fenesta opens its door to Grey

Agency's Delhi office will look at the advertising duties for the windows and doors brand

BestMediaInfo Bureau | Mumbai | June 4, 2014

Grey India has just bagged the advertising duties for Fenesta. The agency's Delhi office will be servicing the client which is India's largest windows and doors company.

Alex Murphy, President and Business Head at Fenesta Building Systems, said, “After months of searching for a new creative partner, we are delighted to have Grey as our partner going forward. The team at Grey showed great flair and innovation during our discussions along with a clear understanding of our market and our growth desire. They have a most refreshing approach to business.”

Samir Datar

Samir Datar, VP & Branch Head, Grey Delhi, said, “We are delighted to partner Fenesta in building an all-new category. Alex and his team have already done fabulous work in building a strong platform for the brand in terms of product and national reach. The strategy discussions leading up to being the partner were extremely interesting and have helped in creating a communication blueprint. We are sure that we will achieve the ambitious objectives set by team Fenesta and team Grey for the brand.”

The agency's brief is to create relevance for category and leadership for Fenesta. The account was won was after two rounds of intense discussions and workshops with the senior team at Fenesta.

Abhishek Chaturvedi, AVP & Planning Director at Grey Delhi, said, “The idea is to bring the category conversation to the forefront for the target audience and lead the category. Fenesta is beautifully placed to take the leadership stance and build relevance for the category.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com