The Canadian company, operating in India since 2006, is launching Gaja Digital Agency, based in Bangalore. It will be headed by Santosh EG, a former VP at McCann WorldGroup and OgilvyOne Worldwide
BestMediaInfo Bureau | Delhi | May 26, 2014
TBC-World Group, a Canadian company operating in India since 2006, is launching Gaja Digital Agency, an integrated digital agency, based in Bangalore. Named Gaja, symbolic of business acuity and long-term planning, the boutique agency is aimed at solidifying TBC-World Groupâs current competence across business verticals in India, Europe and the Americas by offering world-class digital marketing services.
Gaja Digital Agency will offer the full spectrum of digital marketing services and advanced Web applications development, from strategy to execution. The agency aims to be a boutique shop, focussing on the quality and effectiveness of its solutions to clientâs businesses. It serves already a series of corporations mainly in India, France and Canada.
Santosh EG, an industry veteran with over 15 years of experience in digital marketing and in international advertising agencies, will head the new agency. Santosh was formerly Vice-President at McCann WorldGroup and OgilvyOne Worldwide, and has created extensive campaigns for national and international clients across the world.
âIt is going to be both an exciting and challenging journey; exciting, because it is the DNA of digital marketing, and challenging because clientsâ expectations from the medium is increasing. We would be looking to address the business problems through creativity and technology,â Santosh said.
TBC-World Group, under the leadership of Renato Cudicio, CEO, had been nurturing the idea of a new, cutting-edge digital agency for the past year. âWe discovered that there was a need in the market for a high-end digital agency with strong Indian roots capable of being a real bridge between our European as well North American clients and the Indian sub-continent. Having Santosh heading the agency is an added bonus, allowing us to be competitive and at the front of digital creativity, right out of the box. Gaja Digital Agency is all about leveraging our skills and our international network,â Cudicio said.