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Sony Liv opens campaign and registration for Kaun Banega Crorepati 2014

For the first time ever, registration is possible via multiple avenues – KBC Official App, website, IVR and SMS

BestMediaInfo Bureau | Mumbai | May 7, 2014


Amitabh Bachchan-hosted Kaun Banega Crorepati 2014 is back with a bigger and better package on Sony Liv. Multi-Screen Media (MSM)’s premium video-on-demand service, Sony Liv, is launching an integrated campaign with a focus to create awareness, drive registrations for the show and entice user interactions.

Sony Liv makes the registration process seamless by incorporating multiple avenues through which one can participate in the show. This season for the first time ever, aspiring contestants can register themselves for the game show via the free to download KBC Official Application or through the website. One can download the KBC Official App and register by sharing the correct answer, their age and gender.

Viewers can also catch up with episodes from earlier seasons of their favourite game show on the website or play the KBC game on the KBC Official App.

Registration is also possible via sending an SMS to 5252525 with the correct answer along with necessary details. Idea users can register themselves simply by sending an SMS from their Idea mobile. Additionally, viewers can also opt for registration through BSNL landline phones or via Idea IVRS code.

Nitesh Kripalani Nitesh Kripalani

Nitesh Kripalani, Executive VP – New Media, Business Development and Digital/Syndication at Sony Entertainment Network, said, “Kaun Banega Crorepati is undoubtedly one of the most loved game shows on television today. To make the registration process easier and for reaching out to larger contestants on all digital media, this year we have enabled registration through the KBC Official App and website, along with the regular mobile telephony method.”

The KBC Official App is available in app stores – iTunes, Google Play and Windows.

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