Eggfirst bags creative duties of Talwalkars

The agency will handle the mother brand Talwalkars, and sub-brands Hi-Fi, NuForm, Zumba, Reduce and Transform

BestMediaInfo Bureau | Delhi | May 13, 2014

Eggfirst has won the creative duties of Talwalkars. Eggfirst will handle mother brand Talwalkars, and sub-brands including Hi-Fi, NuForm, Zumba, Reduce and Transform.

Talwalkars Better Value Fitness Ltd, commonly known as Talwalkars, is one of India's largest chains of health centres. It has over 145 ultramodern branches across 75 cities in the country, with over 150,000 members.

Ashish Banka, Vice-President, Eggfirst, said, “We are glad to be chosen to be a part of this legendary brand. And we have our work cut out clearly on what needs to be done. It would include the entire creative portfolio of TV, Print, Outdoor and related.”

Carat Media is the media AoR on the account.

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