Curry-Nation wins creative mandate for Home Town & PN Gadgil

DDB Mudra and Seagull Advertising were the incumbent agencies for HomeTown and PN Gadgil, respectively

BestMediaInfoBureau | Mumbai | May 14, 2014

Mumbai-based Curry-Nation has been awarded the creative mandate for HomeTown and PN Gadgil following multi-agency pitches.

HomeTown is a one-stop solution for complete home-making solutions and comes under the umbrella of Future Group. It provides consumers all that goes into building a house and everything to make it a 'Home', all under one roof.

Priti Nair

“HomeTown as a brand has been around for quite some time and it has great stuff to offer. However, it somewhere needs to stand out with a distinct imagery. There are so many players in the market and therefore advertising becomes difficult. The challenge is how to bring out the brand visual communication which makes it stand out from the clutter. In the retail category, discounts are the key driver, we need to see how do we combine the two and yet not lose out on brand building,” said, Priti Nair, Co-founder, Curry-Nation.

PN Gadgil, a Pune-based jewellery brand, has grown in the last 175 years from a single store in a small town to a chain of stores with a global footprint.

Nair said, “PN Gadgil is a very well-known legendary jeweller of Pune. Their products are genuinely varied and beautiful catering to a vast range of people. Our task would be to give them a distinct identity and attitude so that the brand reflects the products. And to top it all, they are really superb people to partner as their intention and goals are pure.”

DDB Mudra and Seagull Advertising were the serving agencies for HomeTown and PN Gadgil, respectively.

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