Big Magic and Big FM to launch 'Garmi Bhagao Yojana'

Big Magic to telecast 4-episodes series starting May 25, every Sunday at 8pm. Big FM listeners to beat the heat through various activities

BestMediaInfo Bureau | Mumbai | May 16, 2014

This summer, Big Magic and 92.7 Big FM launch a unique campaign to beat the heat titled 'Garmi Bhagao Yojana'. Featuring popular comedians like Sugandha Mishra, Rajiv Thakur, Shambhu Shikhar, Chirag Jain and many more, this uber-cool offering engages audiences with refreshing and comic content themed 'Haso Hasao, Garmi Bhagao'. With special episodes, comedy capsules, contests, celebrity integrations, summer food specials, this dual offering on Big Magic and 92.7 Big FM promises to provide respite from the scorching heat of the season starting May 25.

On Big Magic, viewers can enjoy 4 hilarious episodes encapsulating various themes like summer food, music, day-to-day life; some of them featuring stand-up comedians and their favourite characters from the Big Magic shows. Humour will be found on all things that add to the temperature in summer – from the scorching heat to the common man dealing with the day to day heat this season, fun summer cuisines and more. The campaign will also be extended to the most popular shows on the light entertainment channel where the cast will be seen beating the heat in fun and hilarious ways and will entertain audiences like never before.

92.7 Big FM will amplify the campaign across its 45 stations with the coolest of songs and a lot many exciting elements. Listeners can beat the heat with special segments like Haso Hasao, Garmi Bhagao  - where celeb comedians will co-host radio shows and help beat the heat, Gaana Gaao, Garmi Bhagao – where listeners can request a personalized cool song from their favourite singer, Film Dikhao Aur Garmi Bhagao – listener contests around timeless films, Cool Khao Aur Garmi Bhagao – a radio summer food festival hosted by chef Rakesh Sethi, Ghumo Ghumao Aur Garmi Bhagao – centred around the holiday season and cool locations to go to and Paani Bachao Life Banao – a CSR campaign driven by popular celebrities taking a Paani ki Paathshala with listeners.

With a focus on the Hindi speaking markets of India and in addition to television and radio, the campaign will see a multimedia marketing amplification across print, radio, digital and on-ground. The campaign will also visit RWAs with garmi-themed games to be played with the audiences.

Info@BestMediaInfo.com

Info@BestMediaInfo.com