He moves from Contract Advertising to join the agency founded by Raj Kamble
BestMediaInfo Bureau | Mumbai | May 5, 2014
Famous has appointed Arjun Sen as Head of Business. He will be working closely with founder Raj Kamble, Head of Strategy Arun Raman and CFO Kamal Mandal. Sen joins the agency from Contract Advertising, where he was Sr. VP and Unit Head.
Kamble said, âAs the agency grows, I think it is important for us to be an exciting creative hub as well as a sound business. Arjun has the right sensibilities and experience to lead us in that aspect. His diverse background makes him an ideal partner and we are honoured to have him on board.â
In his 19 years in advertising, Sen has worked in agencies like Ogilvy, McCann and Contract across brands like Cadbury, Parle, Godrej, Kodak, Pidilite, Shoppers Stop, Hypercity, Mothercare, Crompton Greves, Toshiba, Videocon, LG, Philips, Morphy Richards, HSBC, Kotak Mahindra, MoneyControl, Firstpost, Askme and Infomedia.
Sen said, âAdvertising is currently going through a shift. The impact of technology on what we do is gaining in significance. Itâs no more just about one-sided storytelling. I believe itâs time to embrace the change. To me Famous has the right genetic code to succeed in this new reality. I look forward to joining hands with Raj and Arun in building the agency of the future.â
Famous recently underwent a name change and handles clients like Raymond, Lakme Lever, Piramal Realty, Miller High Life, Mahindra, Xylys by Titan, Vadilal Ice-creams, etc.