Based on Khandoba’s (reincarnation of Lord Shiva) life, the show will premiere on Sunday, May 18 and will be telecast every day at 7 PM
BestMediaInfo Bureau | Mumbai | April 24, 2014
Zee Marathi has announced the launch of magnum opus ‘Jai Malhar’ that brings Khandoba’s (reincarnation of Lord Shiva) tale on-screen for the first time. The show is based on the courage, magnanimity and prowess of Khandoba (fondly known as Malhar) the warrior deity of Maharashtra.
Premiering on Sunday, May 18, 2014, the show will be telecast every day at 7 pm.
Deepak Rajadhyaksha, Business Head, Zee Marathi, said, “Mythology has always appealed to Indian audiences but nobody in Marathi industry has touched the subject owing to the extensive research and heavy investments involved in recreating them. Zee Marathi has made an ambitious attempt to transform the saga of Maharashtra’s Lord Khandoba into a gripping & thoughtful show with state of the art visual effects and presentation. The original mythological narrative hasn’t been disturbed but what has been modified is the style of storytelling making riveting and in tune with contemporary screen techniques.”
“We realized that we could get grip only if we managed to package the show with a contemporary touch. Thus, we decided to entrust this project in the hands of the popular director-producer of Marathi cinema - Mahesh Kothare. With his strong base of knowledge about the technical and graphical advances and his keen interest in this topic, we believed that he is apt at bringing this challenging venture to life,” Rajadhyaksha added.
Producer Mahesh Kothare said, "We are showcasing the Krut Yug period for which we have constructed the set on a two acre land in the Filmcity, Goregaon. Therein we have constructed the palace of Khandoba, the fort of Jejuri, popular temples from that time and ashrams. We had conducted auditions in many major cities of Maharashtra including Nagpur, Kolhapur etc. And we have selected all new faces playing the lead roles of Khandoba, Mhalsa and Baanai.”
The executive director of the show is Kartik Kende and music director Pankaj Padghan of block buster film ‘Duniyadari’ (song “tik tik vajate” fame) has composed the title track of the show.
The channel has launched a marketing campaign to promote the show. While the first look promo & teaser ad in leading dailies of Maharashtra give a glimpse of the grandeur of the show, the campaign is set to spread wide and deep with exposure across multiple mediums.