'Social influencers drive consumer engagement'

Tangerine Digital comes out with white paper on the impact of blogging and crowd-sourcing

BestMediaInfo Bureau | Delhi | April 4, 2014

Tangerine Digital, a leading digital content creation and management company, has released a white paper on the impact of blogging and crowd-sourcing. The white paper details how blogs and social media are playing an increasingly important role in driving tangible business performance.

Building brand recognition and recall through content marketing is one of the key takeaways from the white paper. With the steady growth of digital, online influencers are playing a vital role in driving consumer engagement. The white paper released by Tangerine Digital gives a clear insight on how brands can undertake this shift from offline to online influencers.

Seeraj Katoch, COO, Tangerine Digital, said, “The digital industry has advanced in the past few years and social influencers have turned to be the biggest brand advocates. We have observed a continual growth in trends of Influence Marketing and integrated a team of social advocates to understand the influence they drive on the digital platform. This white paper gives every company an overview of how to give product marketing a new flavour with the help of blogs and social media. Interestingly, we were able to drive metrics on the impact created by social authorities which was only an assumption till date.”

The white paper points out: “Brands can leverage the power of their blogs and social media by cultivating an effective content generating and distribution strategy. The most common practice is to have a central content repository and home community (often anchored by a blog), and then share it in Facebook, Twitter, LinkedIn, YouTube, and other social networks.”

It cautions: “With the tremendous growth and impact of social media, brands have been wrestling with how to capitalize on it in the best possible way. However, it is important for brands to understand that the normal rules of marketing do not apply on online social networks. In online world, the emphasis has to be on dialogue and a sense of community.”

White paper by Tangerine Digital

Info@bestmediainfo.com

Info@BestMediaInfo.com