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Rage and Metal team up to revamp AMFI’s web presence

Rage and Metal have extensive expertise in the BFSI sector and their clients include household names from the banking, wealth management and insurance sectors

BestMediaInfo Bureau | Mumbai | April 29, 2014

rageRage Communications, a leading web services company, in partnership with Metal Communications has recreated and enhanced the Internet presence of Association of Mutual Funds of India (AMFI);s website, www.amfiindia.com. The mandate to the combine was a result of a multi-layered review conducted by AMFI to revamp and re-tool its website to state-of-the art communications and Internet technologies.

Rage Communications, in association with Metal Communications, was among the several contenders for this initiative.

“This relaunch is will provide a single window experience for all stakeholders in the industry – investors, both current and potential, distribution intermediaries, industry members and the lay public. The digital assets created include features and functions that educate, provide data and enable decision making for all the stakeholders,” said Vikaas Sachdeva, CEO, Edelweiss Asset Management, and Chairperson, AMFI’s Committee on Customer Engagement.

Rage and Metal have extensive expertise in the BFSI sector and their clients include household names from the banking, wealth management and insurance sectors. Rage, with experience honed over the last 17 years, ensures that online visitors get a seamless user experience while intermediaries and industry members get the benefit of a robust learning and sharing platform.

"Today’s Internet solutions are not restricted just to the world of personal computers. A range of new technologies, platforms and devices, requires delivering solutions across multiple options seamlessly. Our evolution has been congruent with the evolution of the Internet and gives us the unique skills and experience that is required in meeting the challenges involved in re-tooling AMFI’s web presence to a best-in-class consumer and business facing portal for mutual funds in India,” said Karthik Kumar, Director, Rage Communications.

"With Metal’s deep understanding of mutual funds as a category combined with Rage’s digital expertise, we created a winning proposition for AMFI,” said Kurien Mathews, CMD, Netal Communications.

Metal is an independent Mumbai headquartered integrated marketing communications company set up in December 2008. With offices in Mumbai and New Delhi, METAL has on its roster blue chip clients like Platinum Guild International, Axis Mutual Fund, Fortis Healthcare, Berkshire Insurance, Sennheiser, Bajaj Capital, Cox and Kings and RJ Corp, among others.

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