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Mirchi Kaan Awards 2014: Scarecrow Communications wins Agency of the Year Award

JWT Mumbai bagged 2 gold, 2 silver and 3 bronze awards; last year’s Agency of the Year, Ogilvy & Mather, won 2 silver and 1 bronze awards

Sarmistha Neogy | Mumbai | April 18, 2014

Scarecrow-Communications

If you thought radio advertisements were dead, think again. The 11th edition of the Mirchi Kaan Awards once again brought creativity to the fore and reiterated the fact that radio is not only a growing medium but also an emerging space for advertisers in India.

Creative explosion, madness and laughter took place when the geniuses of the advertising fraternity came together and the best radio ads and their creators were honoured at an event on April 17, 2014 at Blue Frog, Mumbai.

The theme ‘Mute the ClichĂ©s’ attracted over 250 entries from 36 agencies across 20 categories. They were judged by an eminent jury comprising Josy Paul, Prathap Suthan, Agnello Dias, Anurag Agnihotri, Priti Nair, Amit Akali, Manohar Nayak, Tista Sen, Rekha Nigam, Prateek Bharadwaj and Tapas Sen.

"I have been judging their work for a very long time. But, somehow, this year I felt that other than the ones which have received the awards, there weren't many good entries. Though as a whole, radio has grown so much. When I started, radio was just Prasar Bharati and AIR. Now with FM, it is so much more fun; people can get instant feedback, etc. Even the digital wave has brought about a positive change, with digital radios coming up. So radio advertising surely has a very bright future," Rekha Nigam, former senior VP, Sony, commented.

The awards ceremony was hosted by stand-up comedian Varun Thakur who kept the spirits high and the crowd in splits. Stalwarts from the ad and the corporate industry such as Josy Paul, Pops, Sajan Raj Kurup, Rekha Nigam, Sunil Lulla, Sanjay Tripathi, Gaurav Seth and Sripad Nadkarni attended the event.

“The Gold category this year was exceptionally good; however, I felt that there are some exceptionally good radio advertisement campaigns which haven’t made it and they need to be shown here,” Tapas Sen, Chief Programming Officer, Radio Mirchi, said.

Scarecrow Communications emerged as the ‘Agency of the Year’, with a total of 6 awards, including 5 Gold and 1 Bronze. JWT Mumbai bagged 2 gold, 2 silver and 3 bronze awards. Linen, a Lintas Group company, walked away with a total of 11 awards, including 4 silver and 7 bronze medals.

Manish Bhatt Manish Bhatt

"It feels lovely to be appreciated like this. I guess it shows that when you truly love something, it will come across in your work. And we like working with the audio medium. Every project of ours is something we hold dear to us, and especially for something like radio," said Manish Bhatt, Founder-Director, Scarecrow Communications.

Scarecrow also won the ‘Crystal Award’ and ‘Best Radio Creative of the Year – Client’s Choice’ for the Nitco Tiles radio spot captioned ‘Pinkesh’. Kapil Tammal, Manish Bhatt, Raghu Bhatt, Sarvesh Raikar and Yogesh Rijhwani walked away with the ‘Radio Writer of the Year’ award. Last year’s agency of the year, Ogilvy & Mather, bagged 2 silver and 1 bronze awards.

KV Sridhar KV Sridhar

"I think the number of entries this year has gone down, but it is nice to see quality work. I think radio advertising has only one way to go – forward. I am very optimistic about it," said KV Sridhar, aka Pops.

Nitco Ltd was honoured with ‘Client of the Year’. Sounds Good Production won ‘Excellence in Production’ while Madison Media Pinnacle won ‘Best use of Radio as a Medium’ for Cadbury Celebrations – Songs for Sisters campaign.

If you have missed attending the award ceremony, catch the telecast on April 26 at 8 PM on ET Now.

Mirchi Kaan Awards 2014 Winners List

Award

Agency Name Radio Caption Brand
Gold Scarecrow Communications Pinkesh NITCO
Gold Scarecrow Communications Pinkesh, Chaar Paise , Servant (Honey) NITCO
Gold Scarecrow Communications Servant NITCO
Gold Scarecrow Communications Housewife Zee Khana Khazana
Gold Scarecrow Communications Chaar Paise NITCO
Gold Film Review Saridon
Gold JWT Mumbai Police Station Mukti Foundation
Gold JWT Mumbai Home Mukti Foundation
Silver Linen- A Lintas Group Company BED SHEET Vishranthi
Silver Linen- A Lintas Group Company RAPE CONFESSIONS 3 -2 - 1 Shakti-Women's Empowerment Cell
Silver Linen- A Lintas Group Company THEATER Celkon Mobiles
Silver Linen- A Lintas Group Company ROLE REVERSAL Vishranthi
Silver JWT Mumbai Important Document-Will Godrej Security Solutions
Silver Ogilvy & Mather Parental Love Binani Cement
Silver Ogilvy & Mather Kidnapping Cadbury 5 Star
Silver JWT Mumbai Mother-Son Mobi Shop
Bronze Linen- A Lintas Group Company BEEP-SAARE JAHAN SE Election Awareness Campaign
Bronze Linen- A Lintas Group Company ABSRK Celkon Mobiles
Bronze Radio Mango DC INTERNATIONAL BOOK FEST - General Radio Mango 91.9
Bronze Linen- A Lintas Group Company BEEP-VANDE MATARAM Election Awareness Campaign
Bronze Linen- A Lintas Group Company SUNNY Celkon Mobiles
Bronze Radio Mango DC INTERNATIONAL BOOK FEST - Campaign Radio Mango 91.9
Bronze Ogilvy & Mather HASSI CAMPAIGN (Elephant, Headlight, Mobile, Vase) Fevikwik
Bronze JWT Mumbai marriage certificate Godrej Security Solutions
Bronze JWT Mumbai pension Godrej Security Solutions
Bronze Linen- A Lintas Group Company Rape Confession 2 Shakti-Women's Empowerment Cell
Bronze JWT Mumbai Paapdi Chaat Murphy Highlighters.
Bronze Scarecrow Communications Sharib Hashmi SmooSpeak Video Door Phone
Bronze Linen- A Lintas Group Company COMBO yebhi.com
Bronze Linen- A Lintas Group Company Sounds

yebhi.com

Sarmistha@BestMediaInfo.com

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