JWT Mumbai bagged 2 gold, 2 silver and 3 bronze awards; last yearâs Agency of the Year, Ogilvy & Mather, won 2 silver and 1 bronze awards
Sarmistha Neogy | Mumbai | April 18, 2014
If you thought radio advertisements were dead, think again. The 11th edition of the Mirchi Kaan Awards once again brought creativity to the fore and reiterated the fact that radio is not only a growing medium but also an emerging space for advertisers in India.
Creative explosion, madness and laughter took place when the geniuses of the advertising fraternity came together and the best radio ads and their creators were honoured at an event on April 17, 2014 at Blue Frog, Mumbai.
The theme âMute the ClichĂ©sâ attracted over 250 entries from 36 agencies across 20 categories. They were judged by an eminent jury comprising Josy Paul, Prathap Suthan, Agnello Dias, Anurag Agnihotri, Priti Nair, Amit Akali, Manohar Nayak, Tista Sen, Rekha Nigam, Prateek Bharadwaj and Tapas Sen.
"I have been judging their work for a very long time. But, somehow, this year I felt that other than the ones which have received the awards, there weren't many good entries. Though as a whole, radio has grown so much. When I started, radio was just Prasar Bharati and AIR. Now with FM, it is so much more fun; people can get instant feedback, etc. Even the digital wave has brought about a positive change, with digital radios coming up. So radio advertising surely has a very bright future," Rekha Nigam, former senior VP, Sony, commented.
The awards ceremony was hosted by stand-up comedian Varun Thakur who kept the spirits high and the crowd in splits. Stalwarts from the ad and the corporate industry such as Josy Paul, Pops, Sajan Raj Kurup, Rekha Nigam, Sunil Lulla, Sanjay Tripathi, Gaurav Seth and Sripad Nadkarni attended the event.
âThe Gold category this year was exceptionally good; however, I felt that there are some exceptionally good radio advertisement campaigns which havenât made it and they need to be shown here,â Tapas Sen, Chief Programming Officer, Radio Mirchi, said.
Scarecrow Communications emerged as the âAgency of the Yearâ, with a total of 6 awards, including 5 Gold and 1 Bronze. JWT Mumbai bagged 2 gold, 2 silver and 3 bronze awards. Linen, a Lintas Group company, walked away with a total of 11 awards, including 4 silver and 7 bronze medals.
"It feels lovely to be appreciated like this. I guess it shows that when you truly love something, it will come across in your work. And we like working with the audio medium. Every project of ours is something we hold dear to us, and especially for something like radio," said Manish Bhatt, Founder-Director, Scarecrow Communications.
Scarecrow also won the âCrystal Awardâ and âBest Radio Creative of the Year â Clientâs Choiceâ for the Nitco Tiles radio spot captioned âPinkeshâ. Kapil Tammal, Manish Bhatt, Raghu Bhatt, Sarvesh Raikar and Yogesh Rijhwani walked away with the âRadio Writer of the Yearâ award. Last yearâs agency of the year, Ogilvy & Mather, bagged 2 silver and 1 bronze awards.
"I think the number of entries this year has gone down, but it is nice to see quality work. I think radio advertising has only one way to go â forward. I am very optimistic about it," said KV Sridhar, aka Pops.
Nitco Ltd was honoured with âClient of the Yearâ. Sounds Good Production won âExcellence in Productionâ while Madison Media Pinnacle won âBest use of Radio as a Mediumâ for Cadbury Celebrations â Songs for Sisters campaign.
If you have missed attending the award ceremony, catch the telecast on April 26 at 8 PM on ET Now.
Mirchi Kaan Awards 2014 Winners List
|Agency Name||Radio Caption||Brand|
|Gold||Scarecrow Communications||Pinkesh, Chaar Paise , Servant (Honey)||NITCO|
|Gold||Scarecrow Communications||Housewife||Zee Khana Khazana|
|Gold||Scarecrow Communications||Chaar Paise||NITCO|
|Gold||JWT Mumbai||Police Station||Mukti Foundation|
|Gold||JWT Mumbai||Home||Mukti Foundation|
|Silver||Linen- A Lintas Group Company||BED SHEET||Vishranthi|
|Silver||Linen- A Lintas Group Company||RAPE CONFESSIONS 3 -2 - 1||Shakti-Women's Empowerment Cell|
|Silver||Linen- A Lintas Group Company||THEATER||Celkon Mobiles|
|Silver||Linen- A Lintas Group Company||ROLE REVERSAL||Vishranthi|
|Silver||JWT Mumbai||Important Document-Will||Godrej Security Solutions|
|Silver||Ogilvy & Mather||Parental Love||Binani Cement|
|Silver||Ogilvy & Mather||Kidnapping||Cadbury 5 Star|
|Silver||JWT Mumbai||Mother-Son||Mobi Shop|
|Bronze||Linen- A Lintas Group Company||BEEP-SAARE JAHAN SE||Election Awareness Campaign|
|Bronze||Linen- A Lintas Group Company||ABSRK||Celkon Mobiles|
|Bronze||Radio Mango||DC INTERNATIONAL BOOK FEST - General||Radio Mango 91.9|
|Bronze||Linen- A Lintas Group Company||BEEP-VANDE MATARAM||Election Awareness Campaign|
|Bronze||Linen- A Lintas Group Company||SUNNY||Celkon Mobiles|
|Bronze||Radio Mango||DC INTERNATIONAL BOOK FEST - Campaign||Radio Mango 91.9|
|Bronze||Ogilvy & Mather||HASSI CAMPAIGN (Elephant, Headlight, Mobile, Vase)||Fevikwik|
|Bronze||JWT Mumbai||marriage certificate||Godrej Security Solutions|
|Bronze||JWT Mumbai||pension||Godrej Security Solutions|
|Bronze||Linen- A Lintas Group Company||Rape Confession 2||Shakti-Women's Empowerment Cell|
|Bronze||JWT Mumbai||Paapdi Chaat||Murphy Highlighters.|
|Bronze||Scarecrow Communications||Sharib Hashmi||SmooSpeak Video Door Phone|
|Bronze||Linen- A Lintas Group Company||COMBO||yebhi.com|
|Bronze||Linen- A Lintas Group Company||Sounds||