Madison continues to hold the digital mandate for Airtel brand and media

The agency denies media reports appeared yesterday that the account has been lost

BestMediaInfo Bureau | Delhi | April 11, 2014

Contrary to reports that appeared in the press yesterday, Madison Media, India's leading independent agency, continues to handle the digital mandate for Airtel brand and media. The agency however does not handle “search marketing” for airtel.in.

Madison Media today works with many marquee clients in the digital space including Airtel, Mondelez/Cadbury, Marico, Levis, Budweiser, Asian Paints, BJP, Raymond, Yatra.com, Fiama diWills, and many other clients. The agency has a strong 60 member digital team most of them embedded in large teams that handle the media accounts of large marquee clients.

Madison Media has won several awards in the Digital and Mobile domain with the latest one being The Festival of Media Global Award and Asia Pacific Award for Parachute Advansed Ayurvedic Hair Oil for convincing consumers to become the brand's sales force leveraging the power of Mobile.   The agency also won a Yahoo Big Idea Chair for its campaign on Airtel, Har ek Friend Zarori Hai.  At the Emvies Awards held last year, Madison Media also won a Gold for Best Innovation in Digital (Video) for Cadbury Celebrations - Lonely Maa.

Gautam Kiyawat

Gautam Kiyawat, Group CEO, Madison Media, said, “Digital is a very important element within Madison Media and our attempt has been to offer clients a holistic media strategy encompassing all media to achieve their brand's business objectives.”

Madison Media Group is India's foremost media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Mondelez/Cadbury, ITC, General Motors, Marico, McDonald's, Raymond, Piramal Healthcare, TVS, Levis, SpiceJet, Domino's, Bharti Axa, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Lafarge Cement, Dish TV, Times Television Network, Indian Oil,  Café Coffee Day and many others.  The gross billing of Madison Media is over Rs. 3000 crores.

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