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Lowe Lintas wins 4 medals including 2 Gold at APAC Effie 2014 Awards

McCann and Grey bagged a Silver medal each. BBDO Worldwide named the Agency Network of the Year

BestMediaInfo Bureau | Delhi | April 3, 2014

Team BBDO with Agency Network of the year award Team BBDO with Agency Network of the year award

After winning Agency of the year award at Effie 2013 in Mumbai last year, Lowe Lintas and Partners emerged as most effective Indian agency at the APAC Effie Awards 2014 also. The agency bagged 4 medals including 2 Gold, a Sliver and a Bronze out of total 6 medals for India. The other two awards went to McCann Worldgroup New Delhi and Grey Worldwide India where both the agencies bagged a Silver medal each (Refer to the complete list of winners below).

Speaking on the win, Joseph George – CEO, Lowe Lintas and Partners said, “Coming back to the win at the Indian EFFIEs as the Agency of the Year, this win yet again reinforces our belief in the type of work we do and the criteria of evaluation we value.”

Adding to it, Vikas Mehta, CMO - Lowe Lintas and Partners said "We're happy to have contributed to India's success at the APAC EFFIEs. Big ideas that lead to great business successes are valuable, and the recognition only encourages us to do more of them."

APAC Effie celebrated the winners of the 2014 Awards at its Awards Gala on April 3, presenting a total of 56 awards – 12 Golds, 26 Silvers and 18 Bronzes. The Awards Gala, held at Conrad Centennial Singapore and attended by some 170 guests, ended on a high note with the announcement of the Agency of the Year and Agency Network of the Year Awards.

56 entries have emerged as winners from amongst finalists from 16 countries, proving to be the most effective marketing campaigns in the region. Australia, China and New Zealand are ranked the top 3 countries with the highest number of winners.

Also announced at the Awards Gala were the APAC Effie 2014 Agency of the Year and Agency Network of the Year Awards. Colenso BBDO/Proximity New Zealand was awarded Agency of the Year Awards, with Lowe Lintas & Partners Mumbai and Whybin\TBWA Sydney following closely in the second and third positions respectively.

BBDO Worldwide was named the Agency Network of the Year, picking up a total of 2 Golds, 7 Silvers and 6 Bronzes from its agencies in the region. In the running were Ogilvy & Mather and Lowe & Partners.

Amidst the celebration in marketing effectiveness, the Awards Gala was also filled with joy and laughter brought by Pam Oei, a veteran actor and comedian who was the host and entertainer for the evening.

“We were impressed by the volume of outstanding entries from the region. The strong participation from the industry is extremely encouraging for our first year,” commented Connie Chan, the 2014 Awards Chairman. “The Effies represents excellence in marketing effectiveness and winning this highly-coveted award is not easy.  Huge congratulations to all winners for the great work!”

APAC Effie Awards is organised by Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group.  Said Anthony Kang, Chairman of CAAAA and Chairman of the APAC Effie Committee, “Effie Awards is a global symbol of marketing effectiveness and winning an APAC Effie is a huge testament that the work is one of the best in the region. It is more than just another great idea as it delivers outstanding results.”

The Gold, Silver, Bronze winners and Finalists will be included in the Effie Effectiveness Index (http://www.effieindex.com), a global ranking which identifies and ranks the most effective marketers, brands by analysing finalist and winner data from worldwide Effie competitions.

APAC Effie Awards 2014 – Winners (Results by Category)

Agency Network of the Year: BBDO Worldwide

Agency of the Year: Colenso BBDO / Proximity New Zealand

 
Award Entry Title Client Agency Country
Automotive
Silver Mercedes-Benz B-Class After Dark Campaign Beijing Mercedes-Benz Ogilvy Beijing China
Bronze Excelle Life Shanghai General Motors Lowe China China
Bronze I Bought a Jeep Fiat Chrysler Group Australia CumminsRoss Melbourne Australia
Beauty & Wellness
Silver Reflection: If Looks Can Kill O.P. Natural Product JWT Bangkok Thailand
Beverages – Alcohol
Bronze Why Import Craft Beer When You Can Import Craft Brewers? Boundary Road Brewery Barnes, Catmur & Friends Auckland New Zealand
Beverages Non-Alcohol
Silver How Coca-Cola Won the Battle for Indian Teens Coca-Cola India McCann Worldgroup New Delhi India
Silver Made for Cricket PepsiCo International Walter Lahore Pakistan
Silver Pepsico Bring Happiness Home Pepsico China BBDO China China
Bronze Tang - Cherishing Individuality Mondelez International Ogilvy & Mather Bangladesh Bangladesh
Food
Gold Apology Press Conference Grand Prix Mars Japan I&S BBDO Tokyo Japan
Silver Say It With Chocolate Mondelez Malaysia Geometry Global Kuala Lumpur Malaysia
Financial Products & Services
Silver Expect the Even More Unexpected DBS Bank DDB Group Singapore / Havas Media Singapore Singapore
Government / Institutional
Silver Overcoming 'It won't happen to me'. NSW Rural Fire Service JWT Sydney / The Campaign Palace Australia
Bronze Increasing the Diversity of NZ Police New Zealand Police M&C Saatchi Auckland New Zealand
Household Supplies & Services
Bronze The Truth Lies Behind Shabondama Soap I&S BBDO Tokyo / BBDO J West Japan
IT /Telco
Silver Doug Pitt and Virgin Mobile: Smashing Giants Virgin Mobile Australia Havas Worldwide Australia / One Green Bean Australia
Silver Idea Honey Bunny Idea Cellular Lowe Lintas and Partners Mumbai India
Media, Entertainment & Leisure
Silver NetEase News-The Attitude Is On You NetEase Proximity Shanghai China
Bronze Facebook Powered Slot Cars V8 Supercars GPY&R Brisbane Australia
Restaurants
Silver Shaking Up the Category and Winning Hungry Jack's Clemenger BBDO Sydney Australia
Bronze Pasta Hut Pizza Hut JWT Singapore Singapore
Retail
Gold Hell's Most Fiendish Invention Yet: Pizza Roulette Hell Pizza Barnes, Catmur & Friends Auckland New Zealand
Silver Making DIY Easy As Mitre 10 (NZ) DraftFCB New Zealand New Zealand
Travel / Tourism
Silver Dumb Ways to Die Metro Trains McCann Melbourne Australia
Bronze Christchurch Reimagined: How BIG thinking got Aussies back to Christchurch Christchurch & Canterbury Tourism Iris Sydney Australia
Other Products & Services
Silver Car Creation Insurance Australia Group Whybin\TBWA Sydney Australia
Silver Smoking Kid - A Personal Message to the Smokers Thai Health Promotion Foundation Ogilvy & Mather Advertising Thailand Thailand
Asia Pacific Brands
Silver Car Creation Insurance Australia Group Whybin\TBWA Sydney Australia
Bronze Feel Tip Top Fonterra Brands Colenso BBDO / Proximity New Zealand New Zealand
Brand Experience
Gold Car Creation Insurance Australia Group Whybin\TBWA Sydney Australia
Silver Say It With Chocolate Mondelez Malaysia Geometry Global Kuala Lumpur Malaysia
Bronze NetEase News-The Attitude Is On You NetEase Proximity Shanghai China
Brand Revitalisation
Gold Car Creation Insurance Australia Group Whybin\TBWA Sydney Australia
Silver Making Low Prices Irresistible Kmart Belgiovane Williams Mackay Sydney Australia
David vs Goliath
Gold Getting John West to Change its Tuna Greenpeace Saatchi & Saatchi Sydney Australia
Silver Shaking Up the Category and Winning Hungry Jack's Clemenger BBDO Sydney Australia
Bronze Doug Pitt and Virgin Mobile: Smashing Giants Virgin Mobile Australia Havas Worldwide Australia / One Green Bean Australia
GoodWorks – Brand
Gold Help A Child Reach 5 Unilever Lowe Lintas + Partners Mumbai India
Silver Killer Jeans: Making an Environmental Cause Fashionable to the Indian Youth Kewal Kiran Clothing Grey Worldwide India India
GoodWorks – Non Profit
Gold Smoking Kid - A Personal Message to the Smokers Thai Health Promotion Foundation Ogilvy & Mather Advertising Thailand Thailand
Silver Old Parts for New ORBIS Ogilvy & Mather Advertising HK Hong Kong
Bronze Getting John West to Change its Tuna Greenpeace Saatchi & Saatchi Sydney Australia
Media Innovation
Gold 100% Natural. Seeded. Hindustan Unilever Lowe Lintas and Partners Mumbai India
Silver Shaking Up the Category and Winning Hungry Jack's Clemenger BBDO Sydney Australia
Bronze Idea Honey Bunny Idea Cellular Lowe Lintas and Partners Mumbai India
Bronze Beyond The Wall Frucor Beverages Colenso BBDO / Proximity New Zealand New Zealand
New Product or Service
Gold The smallest café in the world Dongsuh Food Cheil Worldwide Seoul South Korea
Silver Work Til You Die Bank of New Zealand Colenso BBDO / Proximity New Zealand New Zealand
Small Budget
Gold Dumb Ways to Die Metro Trains McCann Melbourne Australia
Silver Trial by Timeline Amnesty International Colenso BBDO / Proximity New Zealand New Zealand
Bronze Gillette Shave Sexy P&G China BBDO China China
Sustained Success
Gold Dip. Dab. Drop. Unilever Lowe Singapore Singapore
Silver Effectively Killing Hungrythirsty Dead Parmalat The Monkeys Australia
Bronze Extra Flavors of Life – The Favorite Campaign of a Generation in China Wrigley Confectionery China BBDO Guangzhou China
Bronze I Quit - From Anti-Smoking to Pro-Quitting Health Promotion Board Singapore Ogilvy & Mather Singapore Singapore
Multi Market – Products
Gold How Snickers Got on its Game in Asia Mars Foods BBDO Hong Kong Hong Kong

 

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