Lowe Lintas wins 4 medals including 2 Gold at APAC Effie 2014 Awards
McCann and Grey bagged a Silver medal each. BBDO Worldwide named the Agency Network of the Year
BestMediaInfo Bureau | Delhi | April 3, 2014
After winning Agency of the year award at Effie 2013 in Mumbai last year, Lowe Lintas and Partners emerged as most effective Indian agency at the APAC Effie Awards 2014 also. The agency bagged 4 medals including 2 Gold, a Sliver and a Bronze out of total 6 medals for India. The other two awards went to McCann Worldgroup New Delhi and Grey Worldwide India where both the agencies bagged a Silver medal each (Refer to the complete list of winners below).
Speaking on the win, Joseph George – CEO, Lowe Lintas and Partners said, “Coming back to the win at the Indian EFFIEs as the Agency of the Year, this win yet again reinforces our belief in the type of work we do and the criteria of evaluation we value.”
Adding to it, Vikas Mehta, CMO - Lowe Lintas and Partners said "We're happy to have contributed to India's success at the APAC EFFIEs. Big ideas that lead to great business successes are valuable, and the recognition only encourages us to do more of them."
APAC Effie celebrated the winners of the 2014 Awards at its Awards Gala on April 3, presenting a total of 56 awards – 12 Golds, 26 Silvers and 18 Bronzes. The Awards Gala, held at Conrad Centennial Singapore and attended by some 170 guests, ended on a high note with the announcement of the Agency of the Year and Agency Network of the Year Awards.
56 entries have emerged as winners from amongst finalists from 16 countries, proving to be the most effective marketing campaigns in the region. Australia, China and New Zealand are ranked the top 3 countries with the highest number of winners.
Also announced at the Awards Gala were the APAC Effie 2014 Agency of the Year and Agency Network of the Year Awards. Colenso BBDO/Proximity New Zealand was awarded Agency of the Year Awards, with Lowe Lintas & Partners Mumbai and Whybin\TBWA Sydney following closely in the second and third positions respectively.
BBDO Worldwide was named the Agency Network of the Year, picking up a total of 2 Golds, 7 Silvers and 6 Bronzes from its agencies in the region. In the running were Ogilvy & Mather and Lowe & Partners.
Amidst the celebration in marketing effectiveness, the Awards Gala was also filled with joy and laughter brought by Pam Oei, a veteran actor and comedian who was the host and entertainer for the evening.
“We were impressed by the volume of outstanding entries from the region. The strong participation from the industry is extremely encouraging for our first year,” commented Connie Chan, the 2014 Awards Chairman. “The Effies represents excellence in marketing effectiveness and winning this highly-coveted award is not easy. Huge congratulations to all winners for the great work!”
APAC Effie Awards is organised by Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group. Said Anthony Kang, Chairman of CAAAA and Chairman of the APAC Effie Committee, “Effie Awards is a global symbol of marketing effectiveness and winning an APAC Effie is a huge testament that the work is one of the best in the region. It is more than just another great idea as it delivers outstanding results.”
The Gold, Silver, Bronze winners and Finalists will be included in the Effie Effectiveness Index (http://www.effieindex.com), a global ranking which identifies and ranks the most effective marketers, brands by analysing finalist and winner data from worldwide Effie competitions.
APAC Effie Awards 2014 – Winners
(Results by Category)
Agency Network of the Year: BBDO Worldwide
Agency of the Year: Colenso BBDO / Proximity New Zealand
Award | Entry Title | Client | Agency | Country | |
Automotive | |||||
Silver | Mercedes-Benz B-Class After Dark Campaign | Beijing Mercedes-Benz | Ogilvy Beijing | China | |
Bronze | Excelle Life | Shanghai General Motors | Lowe China | China | |
Bronze | I Bought a Jeep | Fiat Chrysler Group Australia | CumminsRoss Melbourne | Australia | |
Beauty & Wellness | |||||
Silver | Reflection: If Looks Can Kill | O.P. Natural Product | JWT Bangkok | Thailand | |
Beverages – Alcohol | |||||
Bronze | Why Import Craft Beer When You Can Import Craft Brewers? | Boundary Road Brewery | Barnes, Catmur & Friends Auckland | New Zealand | |
Beverages Non-Alcohol | |||||
Silver | How Coca-Cola Won the Battle for Indian Teens | Coca-Cola India | McCann Worldgroup New Delhi | India | |
Silver | Made for Cricket | PepsiCo International | Walter Lahore | Pakistan | |
Silver | Pepsico Bring Happiness Home | Pepsico China | BBDO China | China | |
Bronze | Tang - Cherishing Individuality | Mondelez International | Ogilvy & Mather Bangladesh | Bangladesh | |
Food | |||||
Gold | Apology Press Conference Grand Prix | Mars Japan | I&S BBDO Tokyo | Japan | |
Silver | Say It With Chocolate | Mondelez Malaysia | Geometry Global Kuala Lumpur | Malaysia | |
Financial Products & Services | |||||
Silver | Expect the Even More Unexpected | DBS Bank | DDB Group Singapore / Havas Media Singapore | Singapore | |
Government / Institutional | |||||
Silver | Overcoming 'It won't happen to me'. | NSW Rural Fire Service | JWT Sydney / The Campaign Palace | Australia | |
Bronze | Increasing the Diversity of NZ Police | New Zealand Police | M&C Saatchi Auckland | New Zealand | |
Household Supplies & Services | |||||
Bronze | The Truth Lies Behind | Shabondama Soap | I&S BBDO Tokyo / BBDO J West | Japan | |
IT /Telco | |||||
Silver | Doug Pitt and Virgin Mobile: Smashing Giants | Virgin Mobile Australia | Havas Worldwide Australia / One Green Bean | Australia | |
Silver | Idea Honey Bunny | Idea Cellular | Lowe Lintas and Partners Mumbai | India | |
Media, Entertainment & Leisure | |||||
Silver | NetEase News-The Attitude Is On You | NetEase | Proximity Shanghai | China | |
Bronze | Facebook Powered Slot Cars | V8 Supercars | GPY&R Brisbane | Australia | |
Restaurants | |||||
Silver | Shaking Up the Category and Winning | Hungry Jack's | Clemenger BBDO Sydney | Australia | |
Bronze | Pasta Hut | Pizza Hut | JWT Singapore | Singapore | |
Retail | |||||
Gold | Hell's Most Fiendish Invention Yet: Pizza Roulette | Hell Pizza | Barnes, Catmur & Friends Auckland | New Zealand | |
Silver | Making DIY Easy As | Mitre 10 (NZ) | DraftFCB New Zealand | New Zealand | |
Travel / Tourism | |||||
Silver | Dumb Ways to Die | Metro Trains | McCann Melbourne | Australia | |
Bronze | Christchurch Reimagined: How BIG thinking got Aussies back to Christchurch | Christchurch & Canterbury Tourism | Iris Sydney | Australia | |
Other Products & Services | |||||
Silver | Car Creation | Insurance Australia Group | Whybin\TBWA Sydney | Australia | |
Silver | Smoking Kid - A Personal Message to the Smokers | Thai Health Promotion Foundation | Ogilvy & Mather Advertising Thailand | Thailand | |
Asia Pacific Brands | |||||
Silver | Car Creation | Insurance Australia Group | Whybin\TBWA Sydney | Australia | |
Bronze | Feel Tip Top | Fonterra Brands | Colenso BBDO / Proximity New Zealand | New Zealand | |
Brand Experience | |||||
Gold | Car Creation | Insurance Australia Group | Whybin\TBWA Sydney | Australia | |
Silver | Say It With Chocolate | Mondelez Malaysia | Geometry Global Kuala Lumpur | Malaysia | |
Bronze | NetEase News-The Attitude Is On You | NetEase | Proximity Shanghai | China | |
Brand Revitalisation | |||||
Gold | Car Creation | Insurance Australia Group | Whybin\TBWA Sydney | Australia | |
Silver | Making Low Prices Irresistible | Kmart | Belgiovane Williams Mackay Sydney | Australia | |
David vs Goliath | |||||
Gold | Getting John West to Change its Tuna | Greenpeace | Saatchi & Saatchi Sydney | Australia | |
Silver | Shaking Up the Category and Winning | Hungry Jack's | Clemenger BBDO Sydney | Australia | |
Bronze | Doug Pitt and Virgin Mobile: Smashing Giants | Virgin Mobile Australia | Havas Worldwide Australia / One Green Bean | Australia | |
GoodWorks – Brand | |||||
Gold | Help A Child Reach 5 | Unilever | Lowe Lintas + Partners Mumbai | India | |
Silver | Killer Jeans: Making an Environmental Cause Fashionable to the Indian Youth | Kewal Kiran Clothing | Grey Worldwide India | India | |
GoodWorks – Non Profit | |||||
Gold | Smoking Kid - A Personal Message to the Smokers | Thai Health Promotion Foundation | Ogilvy & Mather Advertising Thailand | Thailand | |
Silver | Old Parts for New | ORBIS | Ogilvy & Mather Advertising HK | Hong Kong | |
Bronze | Getting John West to Change its Tuna | Greenpeace | Saatchi & Saatchi Sydney | Australia | |
Media Innovation | |||||
Gold | 100% Natural. Seeded. | Hindustan Unilever | Lowe Lintas and Partners Mumbai | India | |
Silver | Shaking Up the Category and Winning | Hungry Jack's | Clemenger BBDO Sydney | Australia | |
Bronze | Idea Honey Bunny | Idea Cellular | Lowe Lintas and Partners Mumbai | India | |
Bronze | Beyond The Wall | Frucor Beverages | Colenso BBDO / Proximity New Zealand | New Zealand | |
New Product or Service | |||||
Gold | The smallest café in the world | Dongsuh Food | Cheil Worldwide Seoul | South Korea | |
Silver | Work Til You Die | Bank of New Zealand | Colenso BBDO / Proximity New Zealand | New Zealand | |
Small Budget | |||||
Gold | Dumb Ways to Die | Metro Trains | McCann Melbourne | Australia | |
Silver | Trial by Timeline | Amnesty International | Colenso BBDO / Proximity New Zealand | New Zealand | |
Bronze | Gillette Shave Sexy | P&G China | BBDO China | China | |
Sustained Success | |||||
Gold | Dip. Dab. Drop. | Unilever | Lowe Singapore | Singapore | |
Silver | Effectively Killing Hungrythirsty Dead | Parmalat | The Monkeys | Australia | |
Bronze | Extra Flavors of Life – The Favorite Campaign of a Generation in China | Wrigley Confectionery China | BBDO Guangzhou | China | |
Bronze | I Quit - From Anti-Smoking to Pro-Quitting | Health Promotion Board Singapore | Ogilvy & Mather Singapore | Singapore | |
Multi Market – Products | |||||
Gold | How Snickers Got on its Game in Asia | Mars Foods | BBDO Hong Kong | Hong Kong | |