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India secures 50 shortlists at AMES Awards

Effectiveness category has maximum 34 shortlists followed by 7 for Media Strategy and 5 for Digital Strategy. There are 4 shortlists in Data & Analytics category

BestMediaInfo Bureau | Delhi | April 30, 2014

AMES logo

The Asian Marketing Effectiveness and Strategy Awards have announced that the juries have shortlisted a total of 334 entries from 17 countries. This year sees the AMES award entries across three new strategy categories which sit alongside the original Effectiveness category.

Indian agencies have secured 50 shortlists across the four categories. Effectiveness category has maximum 34 shortlists. Seven entries have been shortlisted for Media Strategy followed by 5 nominations for Digital Strategy. There are 4 shortlists from India in Data & Analytics category.

Indian shortlists:

Campaign Title

Entrant Company

Advertiser

Effectiveness

Beverages (Non-Alcoholic & Alcoholic)

Race Ogilvy & Mather India Cadbury India
Food Products
100% Natural Seeded Lowe Lintas and Partners Hindustan Unilever

Pharmaceuticals, Beauty Products, Cosmetics & Toiletries

Lifebuoy Roti Reminder Ogilvy & Mather Advertising Lifebuoy Soaps, Hindustan Unilever
Help A Child Reach 5 Lowe Lintas and Partners Unilever

Financial Services, Commercial Public Services, Business Products & Services

What's your big plan? BBDO India Aviva Insurance Company
Idea Cellular - Honey Bunny Lowe Lintas and Partners Idea Cellular
Vodafone Internet Is Fun Ogilvy & Mather Advertising, Mumbai Vodafone India

Publications & Media

Sony MAX IPL - Jumping Jhapang JWT Multi Screen Media
How Google Search brought hope to 1.4 billion people Ogilvy & Mather Google India

Charities, Public Health & Safety & Public Awareness Messages

Breast Cancer Awareness Ogilvy & Mather Philips Electronics India
Message Barter Ogilvy & Mather India Akanksha Foundation

Innovative Use of Media

100% Natural Seeded Lowe Lintas and Partners Hindustan Unilever
Idea Cellular - Honey Bunny Lowe Lintas and Partners Idea Cellular
Lifebuoy Roti Reminder Ogilvy & Mather Advertising Lifebuoy Soaps, Hindustan Unilever
Vodafone Ear Muffs Ogilvy & Mather Advertising, Mumbai Vodafone India
Kaan Khajura Teshan PHD India Hindustan Unilever

Branded Content

Fevicol Bonded to 1 Billion Hearts Ogilvy & Mather Pidilite Industries
Kaan Khajura Teshan PHD India Hindustan Unilever

Sponsorship and Event Marketing

Ecosport Urban Discoveries Blue Hive India Ford India
Winning with a Glass of Chilled Water Grey Worldwide India GlaxoSmithKline Consumer Healthcare
Lifebuoy Roti Reminder Ogilvy & Mather Advertising Lifebuoy Soaps, Hindustan Unilever
Vodafone Ear Muffs Ogilvy & Mather Advertising, Mumbai Vodafone India

Insights / Strategic Thinking

Gillette Soldier for Women BBDO India Gillette, P&G India
The Unshiftables: A Journey of Talking to Their Hearts & not Their Minds Black Pencil Tata Capital Financial Services
How we helped Kurkure reverse 3 years of brand equity losses, grew volumes by 15% and transactions by 23% JWT Frito Lay India
How Google Search brought hope to 1.4 billion people Ogilvy & Mather Google India
Lifebuoy Roti Reminder Ogilvy & Mather Advertising Lifebuoy Soaps, Hindustan Unilever

Small Budget Marketing Campaign

Lifebuoy Roti Reminder Ogilvy & Mather Advertising Lifebuoy Soaps, Hindustan Unilever

Marketing Campaign for National Brand Development

How Google Search brought hope to 1.4 billion people Ogilvy & Mather Google India

Sustained Success

How advertising got people to pay10 times more for CDM Ogilvy & Mather Advertising Cadbury India
Tayyari Jeet Ki - Prepare to Win Ogilvy & Mather India Cadbury India

Integrated Marketing Campaign

Gillette Soldier for Women BBDO India Gillette, P&G India
Help A Child Reach 5 Lowe Lintas and Partners Unilever
Vodafone Made For Ogilvy & Mather Advertising, Mumbai Vodafone India

Digital Strategy

Food Products

The Not So Sweet Flu Ogilvy & Mather Advertising Cadbury India

Website & Microsites

How Google Search brought hope to 1.4 billion people Ogilvy & Mather Google India

Video

How Google Search brought hope to 1.4 billion people Ogilvy & Mather Google India
The Not So Sweet Flu Ogilvy & Mather Advertising Cadbury India

Digital Innovation

Kaan Khajura Teshan PHD India Hindustan Unilever

Media Strategy

Pharmaceuticals, Beauty Products, Cosmetics & Toiletries

Gillette India Shave or Crave MediaCom India P&G
Lifebuoy Roti Reminder Ogilvy & Mather Advertising Lifebuoy Soaps, Hindustan Unilever

Sponsorship and Event Marketing

Lifebuoy Roti Reminder Ogilvy & Mather Advertising Lifebuoy Soaps, Hindustan Unilever

Media Innovation

Lifebuoy Roti Reminder Ogilvy & Mather Advertising Lifebuoy Soaps, Hindustan Unilever
Vodafone Ear Muffs Ogilvy & Mather Advertising, Mumbai Vodafone India

Small Budget Media Campaign

Lifebuoy Roti Reminder Ogilvy & Mather Advertising Lifebuoy Soaps, Hindustan Unilever
Vodafone Ear Muffs Ogilvy & Mather Advertising, Mumbai Vodafone India

Data & Analytics

Social User Analytics

Giving New Definition to Facebook Likes Maxus Various Brands / Companies

Audience Association and Clustering Analysis

Context is the new content Maxus Various Brands / Companies

Analytics Innovation

Estimating Competition Spends Maxus Various Brands / Companies

Geo Database Application

Geo-coded Emailers for Shopping and Dining Offers Publicis Communications Citibank India

Four juries have been working to arrive at the shortlists with each jury led by their own president. Elaine Rodrigo, Global Director, Consumer Insights & Strategy, Mondelez International, has been leading the Data & Analytics jury; Andrew Knott, Vice President of Digital and Media, McDonald’s APMEA, is heading up the Digital Strategy jury; James Thompson, Global Managing Director, Diageo Reserve, is presiding over the Effectiveness jury; and Rahul Welde, Vice President of Media, Unilever Asia, Africa, Middle East, Turkey and Russia, leads the Media Strategy jury.

The following number of entries have been shortlisted in each entry stream: Data & Analytics: 21; Digital Strategy: 99; Effectiveness: 128; Media Strategy: 86.

Speaking about the shortlist, Andrea Hayes, Festival Director of AMES, said, “It’s always exciting to reach the shortlist stage and see what the jury are identifying as the emerging trends and standout work for the region. We look forward to the next stage – the results of the juries’ discussions – where they decide the worthy winners and ultimately set the precedent for marketing effectiveness and strategy in the region.”

The shortlists are now available to view on the website and the 2014 winners will be announced at the Awards Ceremony taking place at the St Regis Singapore on May 29, 2014.

Info@BestMediaInfo.com

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