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Carat Fresh Integrated is now psLIVE

R Ravi Shankar will head psLIVE India. The core management team includes Sidharth Ghosh, VP, Keshav Chandorkar, National Head – Rural Markets, and Ajay Rao, VP

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psLIVE, DAN's experiential arm, bags 52 clients in 3 months

Carat Fresh Integrated is now psLIVE

R Ravi Shankar will head psLIVE India. The core management team includes Sidharth Ghosh, VP, Keshav Chandorkar, National Head – Rural Markets, and Ajay Rao, VP 

BestMediaInfo Bureau | Mumbai | April 22, 2014

pslive

psLIVE, the experiential marketing agency of the Dentsu Aegis Network, recently launched in APAC, will be rolled out in India, the first in the region. Carat Fresh Integrated, which has built itself to a strong 95 experiential professionals across eight offices over the last five years, will transform to psLIVE in India, giving it a great platform to build upon.

Ashish Bhasin, Chairman  & CEO, Dentsu Aegis Network South Asia, will take on the additional role of Chairman APAC, Posterscope and psLIVE – Asia Pacific.

psLIVE India will be focusing on Experiential Marketing, PR, Rural Marketing, Branded Entertainment & Sports Marketing and Creative and Consultancy as the key areas of operation in the initial phase. It will be the first truly global experiential marketing agency, offering the entire gamut of services built for the digital age.

R Ravi Shankar will head psLIVE India. Sidharth Ghosh, Vice-president, Keshav Chandorkar, National Head – Rural Markets, and Ajay Rao, Vice-president, will form the core management team of psLIVE, along with Ravi Shankar.

Ashish Bhasin Ashish Bhasin

Commenting on the launch, Bhasin said, “We are very happy to transform Carat Fresh Integrated to psLIVE because this puts us in a unique place of having a strong ground based operation, backed by all the global knowledge and tools. All aspects of experiential marketing, particularly Activation & Rural, are becoming extremely important in India. Having a world class operation like psLIVE as part our offering will give the Dentsu Aegis Network clients a unique opportunity to tap these areas, through  a professional setup”

psLIVE India will commence its operations with 95 employees in eight offices – Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Kolkata, Chandigarh and Guwahati.  psLIVE has a ground network of over 3,500 people. It is expected that by end 2015 the ground network will touch 10,000 and over 100,000 villages would have been covered by then.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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